Manager, Digital Marketing Operations
About The Position
The Manager, Digital Marketing Operations keeps SingleCare’s consumer communications running with precision. The role manages CRM operations across email and SMS, oversees the creative development process from brief to launch, and schedules the social calendar. It coordinates the teams, tools, and vendors behind messages sent to members and prospects, while identifying ways to improve processes. The manager builds, schedules, and monitors campaigns in Braze and Twilio; manages email and SMS vendors; and uses performance data to recommend improvements. The role also coordinates support for the Digital team’s SMS, App Install, and Paid Social activities. It applies AI and automation to streamline workflows and improve campaign outcomes, working regularly with Brand, Creative, Analytics, and Performance Marketing.
Requirements
- Bachelor’s degree, or an equivalent combination of education and experience.
- At least 5 years of digital marketing experience, including a background in email and SMS marketing.
- Hands-on experience with marketing automation, ESP, and SMS tools.
- Working knowledge of HTML and CSS for building email campaigns.
- Experience managing workflows, timelines, and approvals across creative and cross-functional teams.
- Strong analytical skills, including Excel, and experience in reporting and data analysis.
- Experience managing vendors and budgets.
- Curiosity about AI and automation, a hands-on approach, and willingness to learn new tools and change how work gets done.
- Excellent verbal and written communication skills, with the ability to work across teams in a fast-paced environment and balance competing priorities.
Nice To Haves
- Experience with Braze and Twilio.
- Experience with a project management tool such as Asana.
- Experience with social scheduling tools such as Hootsuite and Later.
- Experience with Tableau.
Responsibilities
- Build, schedule, and monitor email and SMS campaigns in Braze and Twilio, and manage the technical setup of marketing automation and CRM systems.
- Manage email and SMS vendor relationships, including onboarding, performance, and cost.
- Track and report email and SMS performance to identify opportunities to influence member behavior and increase lifetime value.
- Protect marketing database data quality and maintain consistent design and brand standards in collaboration with the Brand team.
- Manage the creative development process from request to launch, including briefs, timelines, reviews, and approvals.
- Maintain an intake and prioritization system that shows work in progress, ownership, and deadlines.
- Schedule and manage social campaigns in Hootsuite and Later, coordinating copy, assets, and approvals with Brand, Content, and Creative.
- Maintain the social content calendar and report on publishing performance.
- Coordinate Digital team support for SMS, App Install, and Paid Social, including campaign setup, asset tracking, trafficking, and reporting.
- Review CRM, creative, and social workflows and work with RxSense internal AI resources to automate repeatable steps and improve speed and accuracy.
- Test AI tools for campaign QA, reporting summaries, copy and subject line variations, and creative briefs, and share effective approaches with the team.
- Use performance data and AI-assisted analysis to improve email and SMS segmentation, timing, and messaging.
- Apply a test-and-learn approach to campaigns, document results, and share learnings with the team.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
