Digital Marketing Manager

Stefanini Group•Newark, NJ

20h

About The Position

Stefanini Group is hiring a Digital Marketing Manager to plan, execute, optimize, and measure paid marketing programs supporting Audience Engagement initiatives. The role owns day-to-day marketing programs from strategy through execution and reporting, using campaign data and testing to improve performance and identify growth opportunities. The manager partners with marketing, sales, analytics, product, operations, finance, and other teams to deliver programs accurately, efficiently, and in line with business objectives. The position includes managing paid digital campaigns across channels such as social and display, developing and analyzing tests, maintaining performance reporting, and managing multiple programs and projects. It also requires connecting campaign results to revenue, customer engagement, audience growth, and broader business goals, while improving operational processes and maintaining campaign data quality.

Requirements

Bachelor's degree in Business, Analytics, Data Science, or a quantitative field.
At least 4 years of experience in digital marketing, paid media, performance marketing, marketing analytics, or a related field.
Hands-on experience managing paid digital marketing campaigns.
Strong understanding of paid media channels, campaign optimization, audience targeting, segmentation, and digital marketing performance metrics.
Experience developing and analyzing A/B and multivariate tests and translating results into actionable marketing recommendations.
Advanced proficiency in Excel or Google Sheets.
Experience building performance reports, dashboards, campaign analyses, and business-facing presentations.
Ability to interpret complex data, identify meaningful trends and drivers, and communicate insights clearly to stakeholders.
Attention to detail and a strong focus on data accuracy, quality assurance, and operational excellence.
Program and project management skills, including managing concurrent priorities, deadlines, dependencies, and stakeholders.
Proactive ownership, follow-through, and accountability.
Strong stakeholder management and communication skills, including collaboration across teams and influence without direct authority.
Ability to connect marketing execution to broader business objectives, customer needs, and commercial outcomes.

Nice To Haves

Experience with SQL, Tableau, or other BI or data visualization tools.

Responsibilities

Plan, execute, and optimize paid digital marketing campaigns across social, display, and new paid channels.
Manage campaign setup, launch, pacing, optimization, and ongoing performance monitoring.
Identify and resolve issues affecting campaign performance, timelines, targeting, or data quality.
Develop and execute A/B and multivariate testing across audiences, creative, messaging, channels, placements, and other campaign variables.
Identify opportunities to improve marketing effectiveness through new channels, audience strategies, testing approaches, data applications, and process improvements.
Own marketing performance reporting, including dashboards, recurring reports, campaign summaries, and business reviews.
Analyze campaign and audience data to identify trends, opportunities, risks, and performance drivers.
Develop and monitor KPIs for campaigns, products, features, and audience strategies.
Pull, manipulate, and analyze data using SQL, Excel or Google Sheets, Tableau, or other BI and visualization platforms.
Ensure data accuracy and integrity through QA, reconciliation, and validation of campaign and performance data.
Connect campaign-level performance to revenue, customer engagement, audience growth, and overall business objectives.
Manage multiple marketing programs and projects, tracking timelines, deliverables, follow-ups, dependencies, and accountability.
Track open items and follow up with internal partners to keep campaigns and projects moving forward.
Maintain accurate campaign documentation, requirements, reporting, and project trackers.
Identify operational gaps and develop processes to improve campaign execution, scalability, and efficiency.
Manage competing priorities while maintaining accuracy and attention to detail.
Support strategic initiatives and ad hoc analyses that contribute to marketing and business objectives.
Partner with Audience Engagement, Presales, Sales, Analytics, Product, Operations, Finance, and other cross-functional teams.
Communicate and collaborate across teams to streamline workflows, improve data and campaign processes, and identify automation opportunities.
Build stakeholder relationships through clear communication, responsiveness, follow-through, and ownership.