Digital Marketing Manager

Global Ordnance•Sarasota, FL

About The Position

The Digital Marketing Manager develops, executes, and optimizes Global Ordnance’s digital marketing strategy while leading the creation and management of branded marketing assets across the organization. The role combines ownership of digital marketing performance with graphic design and brand management, supporting customer acquisition, engagement, brand awareness, and business growth. It is a hands-on individual contributor position with significant ownership and organizational visibility. The successful candidate will independently execute initiatives from concept through completion, applying analytical, creative, and project management skills. Global Ordnance is a defense solutions provider that delivers products and logistics support to the US Military and partner nations. The company specializes in international procurement, compliance, and end-to-end supply chain management for defense systems, munitions, and specialized equipment. It describes itself as a Veteran Owned Small Business. The position’s work is primarily performed in a climate-controlled office. The role regularly involves extended periods of sitting and using office equipment and computers, as well as moving between sitting and standing. The employee must be able to perform essential functions with or without reasonable accommodation. Global Ordnance is an Equal Opportunity Employer, and employment is at will.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration, or a related field.
At least 5 years of relevant professional experience.
Demonstrated experience developing and executing digital marketing campaigns with measurable business results.
Experience establishing KPIs, analyzing marketing performance data, and using insights to guide decisions and optimization.
Strong understanding of SEO, paid advertising, email marketing, social media marketing, website analytics, and campaign measurement.
Experience managing corporate LinkedIn pages, content strategies, and audience engagement.
Advanced proficiency in Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop.
Strong graphic design skills and demonstrated experience creating print and digital marketing materials.
Experience designing trade show graphics, booth displays, brochures, presentations, advertisements, and other branded marketing collateral.
Strong understanding of branding, typography, layout, visual hierarchy, and design best practices.
Experience working with content management systems and website platforms.
Strong project management, organizational, and communication skills.
Ability to manage multiple projects, deadlines, vendors, and priorities simultaneously.
Ability to work independently, take ownership, adapt quickly, and perform effectively in a fast-paced environment.

Nice To Haves

BigCommerce experience.
Defense, firearms, manufacturing, outdoor sporting goods, or other regulated-industry experience.

Responsibilities

Develop and execute digital marketing strategies supporting customer acquisition, brand awareness, lead generation, engagement, and revenue growth.
Drive performance across paid search, paid social, email marketing, LinkedIn, organic search, retargeting, and other digital channels.
Monitor and report marketing KPIs, including website traffic, conversions, engagement, lead generation, return on ad spend, and campaign effectiveness.
Analyze website and campaign performance, identify trends and opportunities, and provide actionable recommendations to leadership.
Monitor digital marketing budgets and evaluate campaign ROI.
Develop strategies to improve website performance, SEO, customer experience, and digital engagement.
Conduct competitive and market analysis to identify emerging trends and growth opportunities.
Coordinate the company’s social media presence, including content planning, publishing, audience engagement, advertising support, and performance reporting.
Support the development, maintenance, and enforcement of Global Ordnance and subsidiary brand standards and visual identity guidelines.
Ensure consistent branding across company websites, social media channels, marketing campaigns, trade shows, corporate communications, and subsidiaries.
Design and produce brochures, advertisements, product sheets, presentations, digital advertisements, social media graphics, LinkedIn banners, email graphics, and sales collateral.
Support development of trade show and event marketing assets, including booth graphics, signage, promotional materials, and large-format displays.
Create visual content for product marketing, corporate communications, recruiting, and business development initiatives.
Coordinate with printers, exhibit vendors, photographers, videographers, agencies, and other external partners to execute marketing projects.
Support planning and production of photography, video, and other creative content for marketing campaigns and corporate initiatives.
Partner with leadership, sales, product management, and other internal stakeholders to develop marketing communications and visual storytelling.