Digital Marketing Manager

Resicap Payroll, LLC • Atlanta, GA

2d • Onsite

About The Position

ResiHome is hiring an in-office Digital Marketing Manager based in Atlanta, Georgia, to own creative, digital marketing, and analytics across a national housing portfolio. The position is described as a builder's seat focused on strategy, growth, and measurable results rather than routine request-taking. The manager will oversee how the company and its communities appear in the market, how prospective residents find them, how marketing performance is measured, and how campaigns convert.

The role combines end-to-end creative production, digital footprint management, and data-driven decision-making. The manager will lead graphic and email design, virtual flipbooks, social media standards, and creative for company and community campaigns. They will manage SEO, website performance, internet listing service profiles and spend, market and competitor monitoring, reporting, channel analysis, and campaign management. The position requires independently managing multiple work pipelines, using modern technology and AI-enabled tools, and presenting findings and recommendations to leadership and clients. Regular property visits are required.

Requirements

• 3–5 years of marketing, data analysis, and SFR/BTR experience, preferably in single-family or multifamily housing.
• Proven track record driving SEO, social media, and website performance, awareness, and conversions.
• Comfort with and adaptability to modern technology, AI-enabled platforms, mobile apps, connected devices, and policy development.
• Strong self-direction and organizational skills to independently manage Requests, Design, and Branding Operations pipelines.
• Excellent time management, multitasking, and attention to detail.
• Strong customer service, communication, and lead-conversion skills, with an energetic, adaptable, professional demeanor.
• Critical-thinking and problem-solving skills and an ownership mentality.
• Reliable transportation and a valid driver's license for regular property visits.
• Working understanding of landlord/tenant laws, lease agreements, and Fair Housing regulations.

Nice To Haves

• Bachelor's or Associate's degree in Business, Marketing, Real Estate, or a related field.

Responsibilities

• Own graphic design, email design, and virtual flipbooks from concept through delivery.
• Ensure accuracy and attention to detail in all materials representing the company.
• Build and enforce social media standards, guidelines, and tools across markets.
• Develop creative for organization-level campaigns and community launches, lease-ups, and events.
• Use AI for content generation, listing optimization, creative iteration, and visibility.
• Manage SEO strategy, including keyword targeting, on-page optimization, local search, and content planning.
• Conduct recurring website performance reviews covering traffic, conversion, page speed, and drop-off, and implement improvements.
• Manage internet listing service profiles, media, spending, and performance across Zillow, Apartments.com, and the wider syndication network.
• Benchmark internet listing service performance by community and hold providers accountable for results.
• Monitor market trends and competitor positioning and adjust marketing strategy as needed.
• Build dynamic organization- and community-level reporting that leadership can filter and use.
• Analyze channel performance, cost per lead, and cost per lease, and reallocate resources toward effective channels.
• Use the company's CRM and coordinate across its technology tools to support business-critical decisions.
• Proactively identify campaign opportunities, develop campaigns, measure results, and report outcomes.
• Present findings and recommendations to leadership and clients.
• Independently keep Requests, Design, and Brand Operations pipelines moving.
• Make regular visits to properties.

Benefits

• Generous PTO and paid holiday schedule.
• 90 Day Training Mentorship during onboarding.
• Robust compensation package, including leasing incentives and profit sharing.
• 401(k) program with matching.
• Medical, vision, and dental benefits.
• Health and wellness initiatives, including 24/7 Telemed Care, an Employee Assistance Program, and access to a mobile wellness platform.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed