Digital Marketing Manager

Stefanini Group•Newark, NJ

About The Position

The Digital Marketing Manager plans, executes, optimizes, and measures paid marketing programs supporting Audience Engagement initiatives. The role owns day-to-day marketing programs from strategy through execution and reporting, using data and testing to improve campaign performance and identify opportunities for growth. It partners with internal marketing, sales, analytics, product, and operational teams to deliver programs accurately, efficiently, and in line with business objectives. The position includes paid campaign management across channels such as social and display, campaign testing, performance analytics and reporting, and management of multiple programs and projects. The manager also serves as a marketing partner to cross-functional stakeholders, helping improve workflows, campaign processes, and automation opportunities.

Requirements

Bachelor's degree in Business, Analytics, Data Science, or a quantitative field.
At least 4 years of experience in digital marketing, paid media, performance marketing, marketing analytics, or a related field.
Hands-on experience managing paid digital marketing campaigns.
Strong understanding of paid media channels, campaign optimization, audience targeting, segmentation, and digital marketing performance metrics.
Experience developing and analyzing A/B and multivariate tests and translating results into actionable marketing recommendations.
Strong analytical and data-driven mindset.
Advanced proficiency in Excel or Google Sheets.
Experience building performance reports, dashboards, campaign analyses, and business-facing presentations.
Ability to interpret complex data, identify meaningful trends and drivers, and communicate insights clearly to stakeholders.
High attention to detail and focus on data accuracy, quality assurance, and operational excellence.
Program and project management skills, including managing concurrent priorities, deadlines, dependencies, and stakeholders.
Proactive, responsible approach with a track record of ownership, follow-through, and accountability.
Strong stakeholder management and communication skills, including the ability to collaborate across teams and influence without direct authority.
Ability to connect day-to-day marketing execution to broader business objectives, customer needs, and commercial outcomes.

Nice To Haves

Experience with SQL, Tableau, or other BI/data visualization tools.

Responsibilities

Plan, execute, and optimize paid digital marketing campaigns across social, display, and new paid channels.
Manage campaign setup, launch, pacing, optimization, and ongoing performance monitoring against defined objectives.
Monitor campaign delivery and proactively address issues affecting performance, timelines, targeting, or data quality.
Develop and execute A/B and multivariate tests across audiences, creative, messaging, channels, placements, and other campaign variables.
Identify opportunities to improve marketing effectiveness through new channels, audience strategies, testing approaches, data applications, and process improvements.
Own marketing performance reporting, including dashboards, recurring reports, campaign summaries, and business reviews.
Analyze campaign and audience data to identify trends, opportunities, risks, and performance drivers.
Develop and monitor KPIs for marketing campaigns, products, features, and audience strategies.
Pull, manipulate, and analyze data using SQL, Excel/Google Sheets, Tableau, or other BI and visualization platforms.
Ensure campaign and performance data accuracy and integrity through QA, reconciliation, and validation.
Connect campaign performance to revenue, customer engagement, audience growth, and broader business objectives.
Manage multiple marketing programs and projects, including timelines, deliverables, follow-ups, dependencies, and stakeholder accountability.
Track open items and follow up with internal partners to move campaigns and projects forward.
Maintain campaign documentation, requirements, reporting, and project trackers.
Identify operational gaps and develop processes to improve campaign execution, scalability, and efficiency.
Manage competing priorities while maintaining accuracy and attention to detail.
Support strategic initiatives and ad hoc analyses that contribute to marketing and business objectives.
Partner with Audience Engagement, Presales, Sales, Analytics, Product, Operations, Finance, and other cross-functional teams.
Communicate and collaborate across teams to streamline workflows, improve data and campaign processes, and identify automation opportunities.
Build stakeholder relationships through clear communication, responsiveness, follow-through, and ownership.