Digital Marketing Manager

Sconza Candy Co • Oakdale, CA

2d

About The Position

Sconza Candy Company, a quality candy manufacturer in Oakdale, California, is seeking a Digital Marketing Manager. The company has been in business since 1939 and specializes in co-manufacturing and co-packaging chocolate and sugar-panned items.

The Digital Marketing Manager leads, develops, and executes integrated B2B and B2C digital marketing strategies to drive brand awareness, customer engagement, ecommerce growth, and sales. Working directly with the Executive Team, the role oversees multichannel campaigns across social media, email, SEO/SEM, website content, and influencer partnerships.

Requirements

• Bachelor's degree in marketing, advertising, business administration, or a related field; the posting also lists a BSc in Marketing, Advertising, or a relevant field.
• 5–8 years of experience in marketing.
• Proven work experience as a digital marketing strategist or digital marketing manager.
• Hands-on experience with Shopify, Canva, HubSpot, and Sprout Social.
• Experience with SEO/SEM and implementing and optimizing Google AdWords campaigns.
• Strong organizational and project management skills and attention to detail.
• A firm grasp of marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Ability to work independently, move projects forward, prioritize tasks, and meet deadlines.
• Strong analytical skills, including the ability to analyze metrics and create reports.
• High level of creativity.
• Strong content development and storytelling skills, including the ability to translate brand, product, and business objectives into compelling content across digital channels.
• Excellent written and verbal communication, copywriting, and proofreading skills.
• Organizational, time-management, detail-oriented, collaboration, and flexibility skills.
• Experience working with and managing budgets.

Responsibilities

• Partner with the Executive Team to develop, support, and execute integrated digital marketing strategies across the website, social media, retail/shopper marketing, content and blogs, and email marketing.
• Manage and execute digital marketing activities across B2C and B2B channels using platforms including Shopify, HubSpot, CommerceBuild, and others as required.
• Develop and manage influencer and brand ambassador programs, including campaign and content coordination, relationship management, and performance measurement.
• Manage website content and digital initiatives that support brand awareness, customer engagement, ecommerce, and sales growth.
• Monitor and analyze website traffic, customer behavior, conversion, and engagement metrics, and identify opportunities to improve performance and customer experience.
• Oversee SEO/SEM and paid digital marketing efforts, working with agency partners as appropriate to improve visibility, traffic, conversion, and ROI.
• Develop and manage digital content for websites, social media, blogs, email, and B2B channels, ensuring it supports brand messaging, marketing priorities, and business objectives.
• Measure and report campaign performance against established KPIs, ROI, and business objectives, translating results into actionable recommendations.
• Identify digital, consumer, and market trends and use insights to optimize marketing spend, content, campaigns, and channel performance.

Benefits

• Full medical coverage
• Full dental coverage
• 401(k) with company match and discretionary contribution; 100% vested immediately
• Vacation
• 11 holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level