Digital Marketing Manager

Guaranty Bank & Trust•Memphis, TN

10h•Onsite

About The Position

The Digital Marketing Manager is responsible for the bank’s digital marketing strategy, campaign performance, search visibility, analytics, website management, and digital vendor relationships. The role combines strategic planning, performance optimization, and hands-on ownership of platforms and initiatives that support organizational growth and enhance customer experience. The position reports to the Chief Marketing Officer and supervises no employees. The manager develops and executes digital marketing strategies, plans and optimizes campaigns across multiple channels, manages campaign budgets and measurement, and uses performance data to improve customer acquisition and return on investment. The role also owns search, analytics, reputation management, website and digital asset oversight, and relationships with digital agencies, technology partners, and marketing vendors. The position must ensure that campaigns and digital properties comply with applicable banking regulations and internal policies. This is a regular full-time, salaried, exempt position located in Memphis. A bachelor’s degree in marketing, communications, business, or a related field is required. The employer prefers candidates with 5–7+ years of related experience; banking or financial services marketing experience is preferred but not required. Overtime may be required as needed. The work involves predominantly sitting and fine hand manipulation, with occasional standing, walking, lifting and carrying up to 10 pounds daily, and other infrequent physical activities. Stress may be high at times.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
Preferred 5–7+ years of experience in digital marketing, search marketing, analytics, website management, or related fields.
Experience planning and managing paid media campaigns, digital platforms, websites, budgets, and vendor relationships.
Deep knowledge of SEO, local search, reputation management, Google Analytics, Google Tag Manager, Google Search Console, campaign tracking, attribution, and digital marketing performance measurement.
Demonstrated ability to configure and manage digital measurement platforms, troubleshoot tracking issues, and maintain accurate campaign and conversion data.
Ability to translate analytics and performance data into clear insights and actionable recommendations.
Strong analytical, project management, communication, and problem-solving skills.
Ability to work effectively in both strategic and hands-on roles.
Required licenses and certifications: none.
Ability to perform the essential functions with or without reasonable accommodation.
Physical requirements described include sitting 90% of the time, standing 5%, walking 5%, fine hand manipulation 85%, lifting and carrying 10 pounds daily, seldom pushing or pulling, rarely bending or squatting, and occasional reaching overhead. Stress may be high at times.

Nice To Haves

Experience working within a regulated industry is a plus.
Banking or financial services marketing experience is preferred but not required.

Responsibilities

Develop and execute digital marketing strategies supporting organizational growth objectives and business priorities.
Plan, manage, and optimize digital campaigns across search, display, OTT, paid social, email, and customer onboarding channels.
Partner with business lines and internal stakeholders to identify campaign opportunities and translate business goals into marketing programs.
Manage campaign budgets, targeting strategies, channel recommendations, and creative requirements to maximize performance.
Oversee campaigns from planning and implementation through ongoing optimization and post-campaign analysis.
Monitor lead generation, conversion performance, and customer acquisition, and recommend improvements to results and return on investment.
Ensure campaigns and supporting materials comply with applicable banking regulations and internal policies.
Serve as the subject matter expert for SEO, GEO, reputation management, digital analytics, and performance measurement.
Administer, configure, and optimize Google Analytics, Google Tag Manager, Google Search Console, and related measurement platforms.
Develop and maintain campaign, conversion, and event tracking frameworks, goal configurations, and attribution models.
Manage Google Business Profiles and location listings across Google, Apple, and Bing, improving local search visibility and location accuracy.
Develop and execute reputation management strategies, monitor online reviews, identify trends, coordinate appropriate responses, and strengthen the bank’s online reputation.
Monitor search trends, competitive activity, customer behavior, and opportunities to improve online visibility and digital performance.
Develop dashboards, reports, and actionable insights to support data-informed decision-making and continuous optimization.
Oversee website strategy, content, performance, and user experience.
Manage domain portfolio strategy, governance, and maintenance.
Identify opportunities to improve website performance, functionality, navigation, engagement, and conversion.
Ensure digital properties align with brand standards, business objectives, regulatory requirements, and compliance expectations.
Partner with Compliance, Legal, and business stakeholders to ensure marketing initiatives and digital content meet applicable regulations and internal policies.
Manage relationships with digital agencies, technology partners, and marketing vendors; establish goals, reporting expectations, timelines, and performance standards.
Evaluate vendor recommendations and performance, and hold vendors accountable for deliverables, service expectations, and results.
Ensure compliance with applicable federal banking regulations, including BSA, OFAC, CRA, ADA, the Right to Financial Privacy Act, GLBA, and Federal Reserve regulations.
Work overtime as needed, assist other departments as needed, and perform other assigned duties.
Demonstrate the stated competencies, including accountability, accuracy, active listening, conceptual and critical thinking, confidentiality, community development, data-entry and detail orientation, ethical conduct, integrity, and respect.