Manager Digital Marketing

O'Reilly Auto Parts • Headquarters, KY

6d

About The Position

The Digital Marketing Manager leads a team responsible for defining and executing O’Reilly’s digital marketing and content strategy. Working with the broader Marketing department, direct reports, and subject matter experts across the organization, this role develops, implements, tracks, and optimizes campaigns across digital channels. The position also manages the marketing budget for its areas of responsibility, vendor relationships, and cross-functional project delivery.

O’Reilly describes a promote-from-within philosophy and opportunities for career growth. It is an equal opportunity employer and may provide reasonable accommodations to qualified individuals with disabilities.

Requirements

• Bachelor’s degree in marketing, communications, or business.
• At least 4 years of direct, hands-on digital marketing experience, including search engine optimization, website analytics, and Google Adwords.
• Strong technical acumen and ability to act as a liaison between Marketing and Information Technology.
• Knowledge of the web and emerging technologies.
• Experience working with cross-functional teams and ability to influence others internally and externally.
• Ability to manage projects, stay organized, and set clear priorities.
• Demonstrated ability to lead and develop a team in a team-oriented workplace.
• Excellent written, verbal, and communication skills.
• Proactive and self-starting, with comfort working in a team-oriented environment.
• Proficiency with MS PowerPoint, Excel, and Word (the posting says “Work”).

Nice To Haves

• Knowledge of internal O’Reilly processes, including O’Reilly store operations experience.
• Retail marketing experience.
• Understanding of search engine optimization and online analytics.

Responsibilities

• Plan and manage digital marketing campaign strategy, content development, and delivery across channels and platforms, including SEM/SEO, social media, paid search, display, email, local search, and mobile.
• Identify trends, investigate growth strategies and emerging technologies, and optimize digital marketing spend to improve performance and drive traffic to retail locations and the website.
• Provide insights into business performance and recommend improvements, content, initiatives, and opportunities to support business growth.
• Optimize website design, usability, and content for improved performance, and develop and share best practices.
• Collaborate with teams across Creative, IT, Merchandise, Pricing, Legal, Accounting, and other departments to plan and lead project delivery.
• Track and measure marketing performance metrics, including promotions and other marketing programs, and report and optimize based on results.
• Engage IT counterparts in selecting and evaluating ecommerce platforms, email service providers, and analytics providers.
• Focus on improving website conversion.
• Manage vendor relationships related to digital marketing strategy and activation.
• Manage the marketing budget for areas of responsibility.
• Participate in the annual marketing planning process.
• Lead and develop a team and its members.

Benefits

• Competitive wages and paid time off.
• Stock Purchase Plan.
• 401(k) with employer contributions starting day one.
• Medical, dental, and vision insurance.
• Optional flexible spending account (FSA).
• Team Member Health/Wellbeing Programs.
• Tuition Educational Assistance Programs.
• Opportunities for career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager