Manager, Digital Marketing

NBCUniversal • Universal City, CA

6d • Hybrid

About The Position

Universal Pictures Marketing is seeking a Manager, Digital Marketing, to support the development and execution of global digital marketing campaigns for theatrical and franchise film releases. The role partners with international territories and regional teams to translate global campaign strategies into locally relevant digital initiatives, oversees digital creative and asset delivery, and serves as a key point of contact for territory digital marketing needs. The ideal candidate is an effective communicator and presenter who can turn complex ideas into clear, actionable guidance for global partners, and is organized, detail-oriented, and comfortable managing multiple campaigns, stakeholders, agencies, and deadlines in a fast-paced environment.

The position works across the global Digital team and with international teams, agencies, and internal partners to develop campaign strategy and creative, support digital initiatives across markets, and manage official websites and related updates across 20 markets. The role currently follows a hybrid schedule, requiring work from the office at least four days per week. Working hours may need to be adjusted, with occasional nights or weekends.

Requirements

• At least 3 years of experience in the entertainment industry, specifically in digital marketing, production, or post-production.
• At least 1 year of experience working on global or international-only film campaigns.
• Working knowledge of Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
• Working knowledge of Photoshop.
• Experience managing digital assets across multiple international territories.
• Ability to adjust working hours and occasionally work nights or weekends.
• Strong written and verbal communication skills, with the ability to communicate effectively across organizational levels.
• Ability to manage multiple responsibilities and shifting priorities efficiently while meeting deadlines.
• Exceptional attention to detail and accuracy.

Nice To Haves

• Bachelor’s degree in marketing or a related field.
• Familiarity with video post-production workflows and common digital file formats.
• Self-starter who takes initiative with minimal direction, seeks information from appropriate sources, and demonstrates exceptional follow-through.

Responsibilities

• Develop digital marketing plans for assigned films and support markets in implementing them.
• Supervise digital creative development with the Home Office digital agency on behalf of markets.
• Encourage local marketing teams to adopt digital innovation and share best practices and ideas across territories.
• Develop bespoke social media elements for local platforms, including APAC platforms, aligning with senior U.S. stakeholders and licensing teams and supporting markets with feature development and approvals, such as filters and AR.
• Work with the global Digital team to develop and communicate digital campaign strategy, and lead creative development with a roster of creative agencies.
• Communicate updates on Home Office digital materials to key territories for assigned titles.
• Coordinate with media, publicity, creative, distribution, and creative services teams to ensure digital strategy is implemented according to plan.
• Work with the International Home Office team during campaign planning and implementation, providing information for filmmakers, production companies, and other stakeholders as needed.
• Lead and serve as the key contact for major digital initiatives across markets for assigned titles.
• Use insights from social listening to drive film strategy and ensure social insights inform and shape creative campaigns.
• Monitor the changing social landscape and apply it strategically and tactically to campaigns.
• Help lead influencer programs, including strategy, content review, market nominations, and set visits for select films; recommend and share best practices across markets and with the International Media team.
• Serve as the day-to-day contact for digital enquiries from territories on assigned titles.
• Manage official sites, portal updates, franchise site updates where relevant, Linkfire campaigns, and theatrical showtimes for 20 markets.
• Manage domains and cookie-consent platform updates, and troubleshoot with the agency team.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Other discounts and perks
• Bonus eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed