Manager Digital Marketing

Compeer Financial • Bloomington, MN

2d • Hybrid

About The Position

This position provides leadership for digital marketing activities that strengthen client engagement and support organizational and business objectives. The incumbent implements digital marketing strategies and oversees digital experiences, content, performance and roadmap execution across public-facing digital channels. Through people leadership, cross-functional collaboration and data-informed decision making, this position improves digital marketing effectiveness and client experience.

Requirements

• Bachelor's degree in marketing, business administration, communications or a related field, or an equivalent combination of education and experience sufficient to perform the essential functions of the position.
• Minimum seven years of progressively responsible experience in digital marketing, integrated marketing, digital experience or related disciplines.
• Minimum three years of progressive people leadership experience, including responsibility for team performance, coaching, development and work prioritization.
• Experience implementing digital marketing strategies and managing digital initiatives that support organizational or business objectives.
• Experience using digital analytics and performance measures to evaluate marketing effectiveness and inform decisions.
• Valid driver's license and ability to travel as needed

Nice To Haves

• Experience within financial services, agriculture or another regulated industry, preferred.
• Experience with digital experience platforms, content management systems, CRM platforms or marketing technology, preferred.
• Experience leading cross-functional digital initiatives involving marketing and technology partners, preferred.

Responsibilities

• Leads and develops digital marketing professionals by establishing priorities and performance expectations, providing coaching and feedback, managing performance and building individual and team capability.
• Implements digital marketing strategies and plans that align digital experiences, content and channel priorities with broader marketing direction, business objectives and client needs.
• Directs digital experience and content execution across public-facing digital channels to ensure effective, consistent and client-focused experiences.
• Manages the digital marketing roadmap by prioritizing initiatives, coordinating resources and dependencies, and partnering across functions to deliver enhancements and marketing capabilities.
• Evaluates digital marketing and client engagement performance using relevant measures, analytics and insights to identify opportunities, optimize experiences and inform priorities.
• Partners with marketing, technology and business stakeholders to align digital priorities, resolve competing needs and support effective implementation of digital initiatives.
• Advances digital marketing practices by evaluating emerging capabilities, technologies and industry trends and recommending improvements that strengthen marketing effectiveness and client experience.

Benefits

• Hybrid model – up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level