Digital Marketing Operations Manager (Remote)
About The Position
The Digital Marketing Operations Manager for the Instruments Division leads and optimizes digital marketing efforts to expand the division’s digital footprint, strengthen brand awareness, and connect customers and prospects with its businesses and products. The role collaborates with stakeholders to oversee paid digital marketing and SEO strategies that increase traffic and search visibility, engage site visitors, nurture prospects, and help shorten the sales cycle. The manager applies a data-driven approach and partners across Marketing, Communications, EDT, and Corporate Marketing Operations to translate business needs into effective digital strategies. As a digital marketing subject matter expert and strategic thought partner, the manager helps the organization keep pace with evolving platforms, technologies, and best practices. The position is remote and includes 20% travel.
Requirements
- Bachelor’s degree in any field.
- At least 8 years of work experience in marketing, marketing communications, digital marketing, or a related area.
- At least 4 years of experience using digital analytics platforms, such as Google Analytics, Adobe Analytics, and social media analytics, to measure and optimize marketing performance.
- At least 4 years of experience applying digital design and user experience (UX) principles to websites and digital marketing experiences.
- At least 4 years of experience working with Enterprise Content Management (ECM) systems and Digital Experience Platforms (DXPs).
Nice To Haves
- Working knowledge of Adobe Creative Cloud Suite.
- Working knowledge of the BrightEdge SEO platform.
- Exposure to AEM sites.
Responsibilities
- Lead paid and organic digital marketing strategies across the five businesses within the Instruments Division, including SEM, SEO, and campaigns.
- Drive awareness, website traffic, and prospect engagement through digital channels, supporting prospects throughout the customer journey.
- Establish goals, KPIs, success criteria, and milestones for digital marketing initiatives.
- Develop KPI strategies, analyze performance data, and use insights to improve marketing decisions and results.
- Partner with Marketing Communications to refine content strategies and maximize reach, engagement, and conversion.
- Optimize website content and search performance to improve rankings, visibility, and organic traffic.
- Recommend ways to optimize media spending and improve return on investment.
- Serve as a digital marketing subject matter expert and strategic thought partner, sharing best practices and partnering with commercial teams to improve campaign effectiveness.
- Troubleshoot digital marketing challenges, identify root causes, evaluate solutions, and recommend a path forward.
- Assess new digital platforms and technologies proposed by Instruments businesses for value, ecosystem fit, and alignment with business needs; make recommendations.
- Evaluate emerging marketing technologies and recommend opportunities to strengthen digital marketing capabilities and integrate with existing systems in collaboration with the Corporate team.
- Build cross-functional partnerships across Instruments, EDT, and Corporate Marketing Operations, advocate for business needs, and help enable successful project execution.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
