Digital Marketing Manager

Turvo•Dallas, TX

About The Position

Turvo is seeking a results-driven Digital Marketing Manager to lead the development, execution, and optimization of digital marketing strategies. The role focuses on increasing brand visibility, attracting qualified prospects, generating sales pipeline, and contributing to revenue growth through integrated, data-driven programs. The successful candidate will own Turvo's digital demand generation strategy, combining inbound marketing, paid acquisition, account-based marketing, and lifecycle campaigns to support new customer acquisition, customer engagement, and retention. The position requires hands-on expertise in SEO, AEO, paid media, website optimization, marketing automation, and performance analytics, along with the ability to engage B2B buyers throughout the customer journey and improve marketing ROI. The Digital Marketing Manager will develop and manage campaigns across paid and organic search, social, email, retargeting, and other channels; optimize Turvo's search visibility and website conversion paths; and manage advertising strategy, budgets, targeting, testing, and performance. The role will use HubSpot to develop automation, lead nurturing, segmentation, lifecycle, and ABM programs, in close partnership with Sales. It will establish KPIs, analyze and report campaign results, and make data-driven recommendations to stakeholders and executive leadership. The manager will also collaborate with Sales, Product Marketing, content, creative, and other internal teams to produce messaging and digital assets aligned with Turvo's growth objectives. Turvo provides a collaborative Transportation Management System (TMS) application for the supply chain. Its Collaboration Cloud connects freight brokers, 3PLs, shippers, and carriers, and its customers range from large Fortune 500 logistics providers and shippers to small and mid-sized freight brokers. Turvo is based in Dallas, Texas, with offices in Hyderabad, India.

Requirements

5–7 years of experience developing and executing B2B digital marketing and demand generation strategies.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Demonstrated success driving measurable results through digital marketing, including qualified lead generation, pipeline growth, and marketing ROI.
Strong expertise in SEO, AEO, Google Ads, Google Analytics (GA4), paid social advertising, and conversion rate optimization.
Advanced proficiency in HubSpot, including Marketing Hub, CRM, marketing automation, campaign management, lead scoring, workflows, and reporting.
Experience managing LinkedIn advertising and other B2B paid media platforms.
Strong understanding of website optimization, landing page performance, content strategy, and digital buyer journeys.
Experience developing and executing ABM campaigns, email nurture programs, and audience segmentation strategies.
Strong analytical skills and the ability to translate marketing performance data into actionable strategies and measurable business outcomes.
Experience managing digital marketing budgets and evaluating campaign performance against acquisition costs and pipeline contribution.
Familiarity with AI-powered marketing tools and emerging search and content discovery trends.
Proficiency with collaboration and creative tools such as Slack, Canva, and Google Workspace.
Excellent project management, communication, and cross-functional collaboration skills.
A proactive, resourceful, hands-on approach and the ability to independently manage multiple initiatives in a fast-paced environment.

Nice To Haves

Experience in SaaS, enterprise technology, logistics, or supply chain software.

Responsibilities

Develop, own, and execute a comprehensive digital marketing strategy to increase qualified website traffic, generate inbound leads, build sales pipeline, and support annual recurring revenue growth.
Plan, execute, and optimize integrated digital campaigns across paid search, organic search, social, email, retargeting, and other relevant channels.
Manage digital marketing budgets and optimize channel investments based on performance, conversion rates, customer acquisition costs, and pipeline contribution.
Identify and test new digital channels, technologies, and tactics to expand reach and improve demand generation performance.
Own Turvo's SEO and AEO strategies to improve organic visibility, high-intent traffic, and brand discovery across traditional search engines and AI-powered search platforms.
Develop and execute keyword, content, technical SEO, and on-page optimization strategies.
Partner with internal teams and agencies to optimize website content, landing pages, calls to action, and conversion paths.
Monitor website performance, user behavior, and conversion metrics to identify opportunities for improvement.
Develop, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn, Reddit, and other relevant B2B advertising platforms with agency partners.
Own campaign strategy, audience targeting, budget allocation, creative development, A/B testing, and performance optimization.
Evaluate campaign performance against cost per lead, cost per opportunity, conversion rates, and pipeline ROI.
Develop retargeting and audience segmentation strategies to engage high-intent prospects and accelerate conversion.
Use HubSpot to build and optimize automated marketing workflows, lead nurturing programs, segmentation strategies, and lifecycle campaigns.
Develop targeted ABM campaigns to engage high-value accounts and decision-makers in Turvo's priority industries and market segments.
Partner with Sales to align digital marketing initiatives with account priorities, pipeline objectives, and buyer engagement strategies.
Optimize lead capture, lead scoring, lead routing, and nurturing processes to improve marketing-to-sales conversion.
Establish and monitor KPIs across digital channels, including traffic, engagement, lead generation, conversion rates, marketing-sourced pipeline, and revenue attribution.
Use Google Analytics (GA4), HubSpot, and other reporting tools to evaluate campaign effectiveness and identify optimization opportunities.
Develop dashboards and reporting frameworks that provide visibility into marketing performance and ROI.
Present campaign results, insights, and strategic recommendations to Sales and executive leadership.
Apply data-driven insights, testing, and continuous experimentation to improve campaign efficiency and maximize marketing investment.
Collaborate with Sales, Product Marketing, and other stakeholders to develop messaging, digital content, and campaigns aligned with Turvo's growth objectives.
Partner with content and creative resources to develop landing pages, advertising creative, emails, and campaign content.
Stay current on emerging digital marketing trends, AI-driven marketing technologies, and evolving B2B buyer behaviors.