Digital Marketing Manager

ASM Global • Las Vegas, NV

8d • Onsite

About The Position

The Digital Marketing Manager supports the Senior Director of Marketing by driving the execution, coordination, and optimization of Allegiant Stadium’s digital communications across social media and owned digital channels. The role translates performance data into insights, recommendations, and actions across channels such as push notifications, web and app messaging, and social platforms.

The position focuses on audience engagement, content performance, and digital campaign effectiveness, connecting communications activity to revenue, ticket sales, and fan engagement across stadium events and experiences. It works closely with marketing, booking, promoter, tenant, venue partner, vendor, and agency teams to plan and deliver event and brand campaigns, manage creative assets and approvals, and support budgets and financial processes. The role may require work at night, on weekends, and on holidays when necessary.

Requirements

• Bachelor’s degree (BA/BS).
• At least 3–5 years of related work experience, including work in large-scale event marketing.
• Strong knowledge of Microsoft Office, Google Analytics, and Adobe Creative Suite.
• Hands-on experience with social media platforms, email, SMS, push notifications, and on-site messaging tools.
• Experience in graphic design and creative trafficking.
• Experience managing digital marketing assets and coordinating deliverables across multiple stakeholders, including promoters, agencies, and partners.
• Excellent organizational, written, and oral communication skills.
• Demonstrated passion for marketing and/or the sports and entertainment industry.
• Ability to manage multiple projects simultaneously.
• Ability to work well in a fast-paced, team-oriented environment.
• Ability to make quick, complex decisions under pressure with little or no supervision.
• Flexible schedule and ability to work nights, weekends, and holidays when necessary.
• Ability to demonstrate professionalism and diplomacy when dealing with the public and partners.

Responsibilities

• Develop and execute integrated event and brand marketing strategies, using social media and targeted content to support ticket sales, merchandise purchases, and food and beverage revenue.
• Own the venue’s social media strategy and content calendars in partnership with the Senior Director of Marketing and Marketing Manager; use performance insights to refine content and improve audience conversion.
• Lead digital and social execution of event marketing plans, including announcement and on-sale timelines, paid and organic marketing coordination, content creation, posting, scheduling, and amplification.
• Manage social media support for tenant teams, including game-day promotion and tenant and venue partner posts as needed.
• Assist with end-to-end public event marketing plans and documentation, aligning internal teams and external partners.
• Coordinate cross-functional event campaigns, including event collateral development and trafficking, local promotional ideas, and public relations initiatives.
• Oversee website marketing execution with the Marketing Manager, including event pages, news updates, and venue initiatives, ensuring content is timely, accurate, and conversion-focused.
• Analyze campaign and social performance metrics and turn findings into recommendations to improve engagement, conversion, and revenue outcomes.
• Research and analyze market trends to identify opportunities and inform marketing plans.
• Work with marketing, booking, and promoter teams.
• Submit standard music and third-party sporting marketing content to run during tenant home games as needed.
• Manage digital creative assets for public events, ensuring content meets platform specifications and deadlines and is delivered and trafficked correctly.
• Coordinate with event promoters, internal marketing teams, and external partners on asset delivery, approvals, scheduling, and live deployment.
• Oversee third-party vendors producing printed wraps, venue enhancements, and event-specific branding, ensuring timely installation, quality, brand consistency, and adherence to budget expectations.
• Lead evaluation and bidding for marketing initiatives and projects, determining when to engage vendors and agencies and ensuring quality, competitive pricing, brand alignment, and timely delivery.
• Assist with marketing department financial processes, including budget tracking, purchase orders, and invoice and payment routing, tracking, and approval.
• Assist with event marketing budgets, expenditure tracking, and financial approvals.
• Attend and document community, sustainability, and promotional events as a brand representative as needed.
• Support updates to pages highlighting sustainability, community, and other strategic initiatives.
• Perform other duties, functions, special projects, and responsibilities as assigned by the Senior Director of Marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level