Digital Marketing Manager

RAM Partners • Atlanta, KS

9d

About The Position

RAM Partners, LLC, a multifamily property management company managing more than 80,000 apartments across the United States, is seeking a data-driven Digital Marketing Manager to lead paid and organic digital performance across its property portfolio. The role owns the strategy, execution, and optimization of Google Ads and paid media campaigns, drives SEO performance, and communicates with clients by turning campaign data into actionable insights for property teams, regional leadership, and ownership. The position calls for analytical rigor, strong client-facing communication, and familiarity with the multifamily leasing funnel.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• At least 4 years of hands-on experience managing Google Ads and paid media campaigns; experience at scale across multiple locations or accounts is preferred.
• Strong working knowledge of technical, on-page, and local SEO fundamentals, with experience improving organic search performance.
• Ability to translate performance data into clear, client-ready communication and recommendations.
• Proficiency with Google Ads, Google Analytics (GA4), Google Tag Manager, Google Business Profile, and reporting or visualization tools such as Looker Studio.
• Excellent written and verbal communication skills, including confidence presenting data and strategy to non-marketing stakeholders.
• Highly organized, deadline-driven, and comfortable managing multiple campaigns and priorities simultaneously.
• Valid driver's license.
• Legal authorization to work in the United States.

Nice To Haves

• Multifamily, real estate, or other multi-location or franchise marketing experience.
• Google Ads certification(s).

Responsibilities

• Lead and execute comprehensive marketing strategies using Product, Price, Place, and Promotion to drive leasing performance and achieve business objectives.
• Manage and optimize Google Ads through agency partners and paid social campaigns across a large, multi-property portfolio, focusing on lead volume, cost per lead, and lease conversion.
• Own SEO strategy and execution, including technical audits, on-page optimization, local and Google Business Profile management, and content recommendations.
• Implement GEO optimization strategies and updates to improve AI search visibility for community websites.
• Analyze campaign and website performance data using Google Analytics, Google Ads, Looker Studio, and ILS platforms; identify trends and recommend budget and strategy adjustments.
• Build and maintain performance dashboards and reporting cadences that clearly communicate ROI and leasing impact to property, regional, and executive stakeholders.
• Serve as the primary digital marketing point of contact for ownership clients and external partners and vendors, translating marketing data into business recommendations.
• Manage paid media and SEO budgets across the portfolio, ensuring efficient allocation and pacing against occupancy and leasing goals.
• Partner with creative and content teams to align paid, organic, and website strategy with brand and messaging standards.
• Monitor changes to Google Ads, SEO, multifamily marketing platforms, ILS integrations, algorithms, and industry benchmarks, and adjust strategy proactively.
• Support UTM governance, tracking hygiene, and attribution accuracy across campaigns.
• Mentor and collaborate with digital marketing specialists and analysts on the broader marketing team.
• Promote resident satisfaction by serving as a resource for residents to express concerns and assisting with resolution.

Benefits

• Competitive compensation, including bonuses outlined in the property commission structure.
• 15 days of paid time off per year, prorated based on start date.
• 9 paid holidays and 1 floating holiday per year.
• Medical, dental, and vision insurance.
• 401(k) with employer match.
• Company-paid life insurance.
• Company-paid short-term and long-term disability after 1 year of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager