Digital Marketing Manager

Turvo•Dallas, TX

About The Position

Turvo is seeking a results-driven Digital Marketing Manager to lead the development, execution, and optimization of digital marketing strategies. The role focuses on increasing brand visibility, attracting qualified prospects, generating sales pipeline, and contributing to revenue growth through integrated, data-driven programs. The manager will own Turvo's digital demand generation strategy, combining inbound marketing, paid acquisition, account-based marketing (ABM), and lifecycle campaigns to support customer acquisition, engagement, and retention. The position requires a hands-on digital marketing strategist with expertise in SEO, AEO, paid media, website optimization, marketing automation, and performance analytics. The manager will use digital channels to engage B2B buyers throughout the customer journey, convert interest into qualified opportunities, and improve marketing ROI. This role collaborates with Sales, Product Marketing, content and creative resources, agencies, and other internal stakeholders.

Requirements

5–7 years of experience developing and executing B2B digital marketing and demand generation strategies.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Demonstrated success driving measurable digital marketing results, including qualified lead generation, pipeline growth, and marketing ROI.
Strong expertise in SEO, AEO, Google Ads, Google Analytics (GA4), paid social advertising, and conversion rate optimization.
Advanced proficiency in HubSpot, including Marketing Hub, CRM, marketing automation, campaign management, lead scoring, workflows, and reporting.
Experience managing LinkedIn advertising and other B2B paid media platforms.
Strong understanding of website optimization, landing page performance, content strategy, and digital buyer journeys.
Experience developing and executing ABM campaigns, email nurture programs, and audience segmentation strategies.
Strong analytical skills and ability to translate marketing performance data into actionable strategies and measurable business outcomes.
Experience managing digital marketing budgets and evaluating campaign performance against acquisition costs and pipeline contribution.
Proficiency with collaboration and creative tools such as Slack, Canva, and Google Workspace.
Excellent project management, communication, and cross-functional collaboration skills.
Proactive, resourceful, hands-on approach and ability to independently manage multiple initiatives in a fast-paced environment.

Nice To Haves

Experience in SaaS, enterprise technology, logistics, or supply chain software.
Familiarity with AI-powered marketing tools and emerging search and content discovery trends.

Responsibilities

Develop, own, and execute a comprehensive digital marketing strategy to increase qualified website traffic, generate inbound leads, build sales pipeline, and support annual recurring revenue growth.
Plan, execute, and optimize integrated campaigns across paid search, organic search, social, email, retargeting, and other relevant channels.
Manage digital marketing budgets and optimize channel investments based on performance, conversion rates, customer acquisition costs, and pipeline contribution.
Identify and test new digital channels, technologies, and tactics to expand reach and improve demand generation.
Own SEO and AEO strategies to improve organic visibility, high-intent traffic, and brand discovery across traditional search engines and AI-powered search platforms.
Develop keyword, content, technical SEO, and on-page optimization strategies.
Work with internal teams and agencies to optimize website content, landing pages, calls to action, and conversion paths.
Monitor website performance, user behavior, and conversion metrics to identify opportunities for improvement.
Develop, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn, Reddit, and other relevant B2B platforms with agency partners.
Own paid campaign strategy, audience targeting, budget allocation, creative development, A/B testing, and performance optimization.
Evaluate campaign performance using cost per lead, cost per opportunity, conversion rates, and pipeline ROI.
Develop retargeting and audience segmentation strategies to engage high-intent prospects and accelerate conversion.
Use HubSpot to build and optimize automated workflows, lead nurturing programs, segmentation strategies, and lifecycle campaigns.
Develop targeted ABM campaigns for high-value accounts and key decision-makers in priority industries and market segments.
Partner with Sales to align digital marketing initiatives with account priorities, pipeline objectives, and buyer engagement strategies.
Optimize lead capture, lead scoring, lead routing, and nurturing processes to improve marketing-to-sales conversion.
Establish and monitor KPIs across digital channels, including website traffic, engagement, lead generation, conversion rates, marketing-sourced pipeline, and revenue attribution.
Use Google Analytics (GA4), HubSpot, and other reporting tools to assess campaign effectiveness and identify optimization opportunities.
Develop dashboards and reporting frameworks to provide visibility into marketing performance and ROI.
Present campaign results, insights, and strategic recommendations to Sales and executive leadership.
Apply data-driven insights, testing, and continuous experimentation to improve campaign efficiency and marketing investment.
Collaborate with Sales, Product Marketing, and other stakeholders on messaging, digital content, and campaigns aligned with growth objectives.
Partner with content and creative resources to develop landing pages, advertising creative, emails, and campaign content.
Stay current on digital marketing trends, AI-driven marketing technologies, and evolving B2B buyer behaviors.