Digital Marketing Manager

Blink • Boston, MA

6d • Hybrid

About The Position

Blink is hiring a hands-on Digital Marketing Manager to own the systems behind marketing growth, including tracking, automation, and paid campaigns. The role combines marketing operations and digital promotion and works closely with marketing, sales, and RevOps. The manager will build and maintain the infrastructure that ensures marketing spend and generated leads are tracked, nurtured, and reported accurately.

The position owns end-to-end analytics and tracking across the buyer journey, HubSpot marketing operations, paid media campaigns, and organic and paid search strategy. Success is measured through qualified quarterly pipeline, declining blended CAC or cost per SQL, MQL-to-SQL conversion, paid media ROAS or pipeline per dollar spent, and organic and AI search visibility and pipeline.

The role is based in Boston, with three days per week in the office, and reports to the VP Demand Generation.

Requirements

• Several years of experience running digital marketing operations and paid acquisition, ideally at a B2B SaaS company.
• Hands-on expertise with HubSpot, Google Tag Manager, and GA4, including experience building systems rather than only using dashboards built by others.
• Experience managing paid campaigns across Google, LinkedIn, and Meta, including budget and bid management.
• Working knowledge of attribution modeling and connecting marketing activity to pipeline and revenue.
• Comfort with data hygiene and marketing engine/CRM structure, including understanding what constitutes a clean database.
• A builder's mindset and willingness to establish systems correctly rather than repeatedly patching problems.

Nice To Haves

• Experience in digital marketing operations and paid acquisition at a B2B SaaS company.

Responsibilities

• Build end-to-end tracking across the buyer journey, from anonymous visitor through closed customer, using Google Tag Manager and GA4.
• Configure GA4 funnels to identify where users drop off and build multi-touch attribution to determine which channels drive pipeline.
• Build executive dashboards in HubSpot showing pipeline velocity, deal leakage, and marketing-sourced revenue.
• Own and build the HubSpot Marketing Operations instance, including behavior-triggered workflows that advance leads through lifecycle stages to MQL and SQL based on engagement.
• Maintain database hygiene through property mapping, list segmentation, and data validation aligned with personas and ideal customer profiles.
• Build bespoke audiences to meet campaign-cycle needs.
• Plan and run campaigns across Google search, display, and video; LinkedIn; and Meta.
• Set up conversion-event tracking to support each platform's delivery algorithms, manage pacing and bids against goals such as target ROAS, and conduct ongoing A/B tests of creative, copy, and landing pages to reduce acquisition costs.
• Own organic and paid search strategy, including keyword and AI-search-query coverage, content and CMS structuring, interlinking, backlinking, pillar pages and topic clusters, and optimized H1s, H2s, and meta descriptions.
• Implement paid search and AI search coverage for key commercial-intent searches.
• Support adjacent growth marketing projects and keep campaigns aligned with broader business objectives.
• Work toward qualified quarterly pipeline goals, lower blended CAC or cost per SQL, quarterly MQL-to-SQL conversion goals, paid media ROAS or pipeline-per-spend targets, and organic and AI search visibility and pipeline goals.

Benefits

• Competitive salary.
• Generous equity allocations with significant upside potential.
• 20 days' leave plus public holidays.
• 401(k) plan.
• Private health insurance, including medical, dental, and vision coverage paid by the company.
• Enhanced parental leave.
• Additional time off between Christmas and New Year.
• Opportunities to grow, learn, and solve a variety of challenges in a supportive environment.
• Social events, including lunches, breakfasts, and nights out.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed