Marketing Digital Manager

Elder's ACE Hardware•Chattanooga, TN

10d

About The Position

The Marketing Digital Manager manages the company’s websites and online business profiles and creates engaging, high-quality visual and multimedia content. The role coordinates digital advertising campaigns across Facebook, Instagram, Google, and other digital and social media platforms, and develops and sends email and SMS campaigns for Ace Rewards and other company lists. The position provides digital marketing and communication support to the Elder’s B2B team through its CRM platform, manages content for digital reader boards and billboards, and assists with expanding ecommerce for Elder’s Mercantile, Elder’s Outdoor Sporting Goods, and other businesses. It also supports digital and social media marketing for local and national events and helps onboard new stores by setting up online profiles and social accounts, adding stores to the company website, and creating awareness campaigns. The manager runs monthly reports to assess advertising effectiveness and KPIs for the website and reputation management.

Requirements

Minimum of 5 years of digital marketing experience.
Availability must be flexible, including evenings, weekends, and holidays.
Knowledge of retail store operations and experience working across multiple departments.

Nice To Haves

A bachelor’s degree in marketing, business, or a related field is preferred.

Responsibilities

Manage the company’s websites and online business profiles.
Create visual and multimedia content.
Coordinate digital advertising campaigns across Facebook, Instagram, Google, and other digital and social media platforms.
Develop and send email and SMS campaigns for Ace Rewards and other company lists.
Provide digital marketing and communication support to the B2B team on its CRM platform.
Manage content for digital reader boards, digital billboards, and similar channels.
Assist in expanding the ecommerce business for Elder’s Mercantile, Elder’s Outdoor Sporting Goods, and other company businesses.
Provide digital and social media support for local and national marketing events, including Grand Openings, Founder’s Day, Ladies Night, seasonal Open House events, and Ace National Events.
Assist with onboarding new stores, including setting up business profiles and social media accounts, adding stores to the company website, and creating digital and social media awareness campaigns.
Run monthly reports measuring digital and social media advertising efficacy and KPIs for the website and reputation management.