Digital Marketing Operations Manager

Avery Dennison • Dallas, TX

2d • Hybrid

About The Position

Avery Dennison is seeking a data-driven, strategically minded Digital Marketing Operations Manager to lead and optimize internal digital marketing platforms, primarily focusing on website and technology infrastructure, analytics reporting, and process management. The role will help shift digital operations from administrative tasks toward advanced analysis, serving as the operational backbone of marketing infrastructure and turning data into actionable insights to bridge marketing and sales.

The manager will own the global marketing technology stack, build unified dashboards, and collaborate with global cross-functional teams to provide insights that help maximize marketing ROI. The position is based in Dallas, Texas, with a hybrid schedule requiring three days onsite.

Requirements

• 5–10 years of dedicated experience in marketing operations, digital marketing technology, or RevOps.
• Proven experience designing and managing a complex marketing technology stack.
• Elite skills in data aggregation and building multi-source dashboards in Looker Studio or similar BI solutions.
• Ability to collaborate with IT and data teams on API connections and pipeline data management.
• Ability to translate technical data into compelling narratives and confidently present insights to non-technical segment marketing leaders.
• Strong track record managing large-scale digital projects, such as CMS or website migrations, using collaborative process management platforms like Smartsheet.

Nice To Haves

• Experience in a global B2B enterprise environment.
• Hands-on administrator experience with Demandbase, Adobe Experience Manager, Semrush, Google Analytics, and Oracle Eloqua.

Responsibilities

• Act as the global architect and owner of the marketing technology stack, evaluate platform health and feature updates, and recommend software integrations.
• Partner with IT, data engineering, and ecommerce teams to extract, clean, and consolidate data from multiple pipelines.
• Design, build, and maintain real-time marketing dashboards in Looker Studio or similar business intelligence tools to track cross-platform performance.
• Establish a regular reporting cadence with segment marketing teams and turn complex datasets into actionable insights to optimize campaign ROI.
• Manage website migration initiatives as a technical project manager, coordinating timelines, cross-functional deliverables, and stakeholders with the ecommerce team.
• Formulate and enforce data governance policies to ensure database cleanliness, completeness, accuracy, and security across global platforms.

Benefits

• Inclusive Care at no extra cost for employees with an eligible Anthem medical plan, including access to primary and specialty care from providers with LGBTQ+ experience.
• Company contributions to the 401(k) Plan.
• Healthcare and insurance options to support employees and their families.
• Generous vacation program that varies based on experience and position.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed