Digital Marketing Operations Manager

Avery Dennison • Dallas, TX

3d • Hybrid

About The Position

Avery Dennison is seeking a data-driven, strategically minded Digital Marketing Operations Manager to lead and optimize internal digital marketing platforms, with a primary focus on website and technology infrastructure, analytics reporting, and process management. The role shifts digital operations from administrative tasks toward advanced analysis, serving as the operational backbone of marketing infrastructure and turning data into actionable insights that bridge marketing and sales.

The manager will collaborate with cross-functional global teams to maximize marketing ROI. The position is based in Dallas, Texas, with a hybrid schedule requiring three days onsite.

Requirements

• 5–10 years of dedicated experience in marketing operations, digital marketing technology, or RevOps.
• Experience designing and managing a complex marketing technology stack.
• Hands-on administrator experience with marketing platforms such as Demandbase, Adobe Experience Manager, Semrush, Google Analytics, and Oracle Eloqua is highly preferred.
• Expertise in data aggregation and building multi-source dashboards in Looker Studio or similar BI solutions.
• Ability to collaborate with IT and data teams on API connections and pipeline data management.
• Ability to translate technical data into compelling narratives and present insights confidently to non-technical segment marketing leaders.
• Experience managing large-scale digital projects, such as CMS or website migrations, using collaborative process management platforms such as Smartsheet.

Nice To Haves

• Experience in a global B2B enterprise environment.
• Hands-on administration of Demandbase, Adobe Experience Manager, Semrush, Google Analytics, and Oracle Eloqua.

Responsibilities

• Own and continuously evaluate the global marketing technology stack, reviewing platform health and feature updates and recommending software integrations.
• Partner with IT, data engineering, and ecommerce teams to extract, clean, and consolidate data from multiple pipelines.
• Design, build, and maintain real-time marketing dashboards in Looker Studio or similar BI tools to track cross-platform performance.
• Establish a regular reporting cadence with segment marketing teams and translate complex datasets into actionable insights to optimize campaign ROI.
• Manage website migration initiatives as a technical project manager, coordinating with the ecommerce team and managing timelines, cross-functional deliverables, and stakeholders.
• Formulate and enforce data governance policies to maintain database cleanliness, completeness, accuracy, and security across global platforms.

Benefits

• Inclusive Care program at no extra cost for eligible employees enrolled in an Anthem medical plan that offers Inclusive Care.
• Company contributions to the 401(k) Plan.
• Healthcare and insurance options for employees and their families.
• Generous vacation program that varies based on experience and position.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed