Digital Marketing Associate (Remote)

M3USA•Fort Washington, PA

21h•Remote

About The Position

M3 USA is hiring a Digital Marketing Associate to support its digital marketing efforts. The role involves developing and executing acquisition, reactivation, and organic content strategies; creating social media advertising content; optimizing conversion funnels and campaign performance; and using market research, customer insights, analytics, and testing to improve results. The associate will also monitor industry and competitor trends and ensure campaigns align with applicable regulations, company policies, and brand guidelines.

Requirements

Bachelor's degree in marketing, business, or a related field.
4+ years of experience supporting digital marketing strategy.
Ability to learn marketing automation platforms and analytics tools.
Working knowledge of paid social advertising, audience segmentation, conversion funnel optimization, and A/B testing.
Ability to analyze campaign performance data and KPIs and translate insights into optimizations.

Nice To Haves

Experience supporting digital marketing strategy in the healthcare space or a similarly regulated industry.

Responsibilities

Draft social media content for paid ads and develop creative concepts based on consumer and competitor research.
Develop and manage an organic content strategy.
Execute acquisition and reactivation marketing strategies.
Optimize the conversion funnel to improve user engagement and conversion rates, including determining effective ad placements and optimizing across media channels and platforms.
Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.
Monitor, analyze, and report on campaign performance and KPIs using analytics tools and customer data to refine acquisition marketing strategies.
Design, execute, and analyze A/B tests to improve messaging, creative, targeting, and channel selection.
Stay informed about industry trends, competitor strategies, and emerging marketing technologies.
Ensure acquisition marketing campaigns comply with industry regulations, company policies, and brand guidelines.
Perform other duties as assigned.