Associate Digital Marketing Specialist

Golden Pet Brands

2d•$26 - $35•Hybrid

About The Position

The Associate Digital Marketing Specialist manages media buys across multiple traffic sources, including native advertising and paid social. The role contributes to campaigns from start to finish by creating ads, testing performance, determining budgets, and optimizing against key performance indicators. The specialist manages customer acquisition campaigns and funnels under the supervision of the Manager, Digital Marketing, and collaborates with conversion rate optimization and data teams to assess funnel performance and landing-page tests. The position is hybrid in El Segundo, California and/or Burbank, California, or remote. Candidates are encouraged to apply even if they do not meet every listed qualification. The base salary range is $26.11–$34.86, plus potential bonuses; the stated range reflects California labor-cost data and may vary by state for remote employees.

Requirements

Bachelor’s degree or equivalent experience.
0–1 year of digital marketing experience with basic familiarity in acquisition marketing.
Creative thinking, strong organization, attention to detail, relationship-building skills, and excellent follow-up.
Ability to manage projects and organize, prioritize, and structure workload.
Ability to work efficiently in a fast-paced, results-driven environment.
Willingness to learn, provide support, and actively participate in business growth.
Ability to work rapidly under pressure, independently and in team settings.
Passion for digital media, including pet health and personal development.

Nice To Haves

1–2+ years of digital marketing experience with familiarity in acquisition marketing.
Familiarity with digital advertising platforms.
Familiarity with online direct-to-consumer marketing.
Familiarity working with Salesforce CRM.
Familiarity with A/B testing.
Familiarity with Adobe Premiere.
Basic spreadsheet experience, including Microsoft Excel and Google Docs.

Responsibilities

Set up, manage, analyze, and optimize paid media campaigns and budgets daily, weekly, and monthly to meet CPA and ROI goals while maintaining or growing spend across available traffic sources, including Taboola, Outbrain, Facebook, and Google Ads.
Optimize campaigns through creative testing, bid adjustments, audience targeting, day-parting, and other strategies.
Create online sales funnels in Salesforce CRM through record creation and management.
Work with CRO and data teams to review funnel performance and landing-page tests and develop strategies based on drop-off rates, CTRs, and CVRs.
Maintain active relationships with network representatives to stay informed about changes, trends, tactics, and tools.
Participate in developing and managing customer acquisition funnels and media buys under the supervision of the Manager, Digital Marketing.
Audit web analytics implementations and recommend improvements to ensure accurate tracking.
Perform other duties and projects as assigned.

Benefits

Company-paid 100% of premiums for employee-only medical, dental, and vision plans.
Annual bonus.
401(k) match up to 3.5% of employee contributions.
Six paid sick and mental health days.
Employee Assistance Program.
Free weekly yoga and meditation classes and additional mental health benefits.
Employee Stock Ownership Plan, with company contributions funding retirement with company stock.
Reimbursement for a portion of personal cell phone and internet usage for eligible employees.
Professional development opportunities, mentorship, and continuous learning programs.
Performance-based pay increases.
Potential quarterly KPI bonuses.
Charity sponsorships supporting community impact.