Digital Marketing Operations Manager

Midwest Express Clinic•Chicago, IL

4d•$90,000 - $105,000•Onsite

About The Position

Midwest Express Clinic is seeking a highly organized, hands-on Digital Marketing Operations Manager to support the execution, oversight, and ongoing improvement of its digital marketing programs. The role combines paid media execution, campaign auditing, creative coordination, organic social media oversight, spending monitoring, agency and vendor management, and marketing project management. The manager will work directly in digital advertising platforms, review campaign performance, coordinate creative assets, monitor organic social activity, and manage multiple priorities. Working with internal stakeholders and external partners, this person will help ensure marketing initiatives are accurate, consistent, and delivered on time. The position is hands-on rather than purely strategic or administrative, and calls for actively managing execution, identifying issues, recommending improvements, and moving projects from concept through completion. Success in the role includes improving visibility and accountability across marketing initiatives; ensuring campaigns and creative deliverables are completed accurately and on time; strengthening digital and social execution; proactively identifying issues and opportunities; maintaining accurate spend, project, and performance tracking; improving coordination; and creating scalable processes. The manager is expected to work independently and escalate issues when appropriate.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Three or more years of relevant experience in digital marketing, paid media, marketing operations, or campaign execution.
Hands-on experience building, managing, and auditing campaigns in Google Ads and Meta Ads Manager.
Experience reviewing campaign structure, targeting, creative, conversion tracking, and budget pacing.
Experience overseeing or coordinating organic social media programs.
Strong understanding of social media platforms, content formats, audience engagement, and performance metrics.
Ability to review creative briefs, campaign messaging, social media content, and marketing assets.
Experience coordinating photos, videos, graphics, and other creative deliverables.
Familiarity with pixels, tags, conversion events, attribution, and campaign tracking.
Experience working with marketing agencies, vendors, or external partners.
Experience managing multiple projects and priorities simultaneously.
Strong organizational skills, attention to detail, and follow-through.
Ability to identify problems and recommend practical solutions.
Excellent written and verbal communication skills.
Proficiency with Microsoft Excel and PowerPoint.
Ability to work independently in a fast-paced environment.
Ability to work on-site in Chicago.

Nice To Haves

Healthcare, multi-site retail, franchise, or consumer-services experience.
Experience supporting marketing across multiple physical locations.
Experience overseeing social media for a multi-location or consumer-facing organization.
Experience reviewing short-form video and social media creative.
Familiarity with Google Analytics 4, Google Tag Manager, or similar reporting tools.
Familiarity with Canva, Adobe Creative Suite, CapCut, or similar creative platforms.
Experience with influencer, creator, community, or employee-generated content programs.
Familiarity with programmatic advertising or additional digital advertising platforms.
Experience using project management software.
Experience using AI tools to improve marketing execution, reporting, quality control, or workflow efficiency.

Responsibilities

Support day-to-day execution of paid and organic digital marketing campaigns.
Build, manage, and review campaigns in Google Ads and Meta Ads Manager, ensuring accurate and timely launches aligned with objectives.
Review campaign structure, targeting, audiences, geographic settings, creative, placements, and budget pacing; conduct account and campaign audits to identify errors, inefficiencies, wasted spend, and opportunities.
Monitor conversion tracking, pixels, tags, and platform configurations; translate performance reporting into practical recommendations and tactical adjustments.
Identify tests, tactics, and improvement opportunities, and confirm approved campaign changes are implemented correctly.
Oversee organic social media execution and consistency, including reviewing calendars, planned posts, creative assets, captions, and campaign messaging.
Ensure social content aligns with brand standards, business priorities, and objectives; identify timely trends, educational topics, community stories, and content opportunities.
Provide feedback on social content quality, messaging, platform fit, and performance potential; monitor reach, engagement, views, clicks, shares, and follower growth; recommend adjustments based on audience and platform performance.
Coordinate with stakeholders and partners to obtain information, approvals, photos, videos, and other assets; help maintain a consistent, professional, locally relevant digital presence.
Monitor social comments, messages, mentions, and audience sentiment, escalating concerns when appropriate.
Manage creative projects from request through briefing, production, review, approval, and delivery; prepare briefs covering objectives, audiences, messaging, formats, and deadlines.
Coordinate creative revisions among stakeholders, agencies, designers, and vendors; review materials for accuracy, quality, brand consistency, compliance, and platform requirements.
Provide constructive feedback on creative, confirm final assets are correctly formatted and used in intended campaigns, and maintain an organized library of approved assets.
Identify opportunities to refresh, test, or repurpose creative and ensure sufficient variety for campaign testing and optimization.
Serve as an internal contact for marketing agencies, vendors, and external partners; track deliverables, deadlines, launches, and action items.
Coordinate recurring meetings and follow-ups; review reporting and confirm agreed initiatives are completed accurately and on time.
Identify missed deadlines, execution issues, reporting discrepancies, and unclear recommendations; document decisions, responsibilities, deadlines, and next steps; escalate significant issues when leadership involvement is needed.
Support vendor onboarding, invoice review, and related administrative processes.
Monitor marketing spending and campaign pacing; identify unexpected spending, underspending, overspending, and incorrectly allocated budgets.
Review invoices, maintain accurate expense tracking, maintain dashboards, project trackers, and KPI scorecards, and prepare concise performance updates.
Help ensure reporting is accurate, consistent, and timely; partner with other departments on budgeting, forecasting, and deeper performance analysis.
Maintain centralized marketing calendars and project trackers and coordinate initiatives across multiple locations, stakeholders, and deadlines.
Follow up proactively, identify missing approvals, delayed creative, tracking issues, and roadblocks, communicate status clearly, and flag items requiring attention.
Create repeatable processes that improve organization, visibility, and execution and reduce the need for day-to-day senior leadership oversight.
Operate independently while knowing when to escalate an issue.