Web Marketing Manager

Spring Education Group•West Chester, PA

About The Position

Spring Education Group is seeking a Web Marketing Manager to own search engine optimization (SEO) execution, conversion rate optimization (CRO), technical web delivery, and directory data quality across an ecosystem of more than 200 sites. Reporting to the Director of Web Product Marketing, the manager is responsible for day-to-day website delivery and health, serving as the team’s primary interface with IT and engineering and translating business needs into technical specifications. This hands-on role manages and mentors Analysts and partners closely with Content, Paid Media, Brand, and Email Lifecycle teams. The manager leads web projects from specification through coordination, user acceptance testing, and implementation; maintains technical SEO health; and helps deploy SEO and AI-search recommendations across brands. The role also owns the CRO and experimentation roadmap, directing tests from design and development in Optimizely through analysis and rollout. Using website analytics and behavioral insights, the manager identifies opportunities to improve traffic and conversions and communicates actionable recommendations to stakeholders and leadership.

Requirements

Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent experience.
At least 5 years of experience in web management, conversion optimization, experimentation, or web analytics.
Experience running A/B tests from hypothesis through readout, with a working grasp of sample size, test duration, and statistical significance.
Ability to teach test design to someone newer to it.
Experience running experiments on websites with low traffic volumes.
Hands-on analytics skills in GA4 and a business intelligence tool such as Domo or a comparable platform.
Experience working with IT or developers through specifications, prioritization, and user acceptance testing.
Working knowledge of SEO, including having conducted an SEO audit, worked with an SEO team, or fixed technical SEO issues.
Strong organizational, project management, cross-functional communication, and collaboration skills.
Strong GA4 skills.

Nice To Haves

Experience with answer engine optimization (AEO) or AI search.
Experience in a multi-brand or multi-location marketing environment.
Basic UX/UI literacy sufficient to brief and evaluate external design partners.
Testing experience on lower-traffic sites.

Responsibilities

Lead web projects from specifications through IT and developer coordination, user acceptance testing, and implementation across more than 200 sites.
Own technical SEO health across sites, including audits, sitemaps, site structure, and ensuring page changes do not harm search performance.
Serve as the team's primary interface with IT and engineering resources.
Partner with the Director, content lead, and an outside SEO consultant on SEO and AI-search priorities, and help roll out recommendations across brands.
Work with the Content team to brief Marketing partners on keyword, topic, and page-level optimization priorities.
Own the CRO and experimentation roadmap, including testing priorities and strategy, and direct execution from test design and development in Optimizely through analysis and rollout of winning variants.
Partner with Paid Media and Content teams to align user journeys, calls to action, and page experiences with conversion goals.
Identify and prioritize high-impact funnel and behavioral insights to test, and direct Analyst efforts accordingly.
Use GA4, heatmaps, and session recordings to identify where families drop off.
Translate test results and analytics into actionable recommendations for stakeholders and leadership.
Extract and analyze data from GA4, Google Search Console, Domo, and Google Business Profile to inform content, SEO, and CRO decisions.
Manage and mentor Analysts, overseeing website governance, SEO execution, A/B testing, directory management, and day-to-day execution.