Web Marketing Program Manager (Contract)

Sia•San Francisco, CA

1d•$70 - $85•Hybrid

About The Position

Sia Experience’s Marketing Advisory team is seeking a Web Marketing Program Manager to partner with enterprise technology clients and coordinate complex web programs across multiple initiatives, products, and stakeholder groups. The role works across marketing, product, design, engineering, analytics, and business teams to align priorities, drive execution, and advance strategic web objectives. The manager owns web initiative intake, planning, prioritization, delivery, and optimization for a consumer marketing website. They independently guide projects from intake through launch, develop plans and requirements, manage concurrent workstreams, identify risks and dependencies, and support roadmap decisions. They also use performance data and research to recommend improvements to site performance, user experience, content effectiveness, SEO, operational efficiency, and overall program maturity. This is a W2 contract role, full-time at 40 hours per week through December 31, 2027. The schedule is Monday–Friday, 9:00 AM–5:00 PM PST. The position is hybrid, with West Coast candidates preferred. Compensation is $70–$85 per hour.

Requirements

5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles.
Proven experience managing complex, cross-functional web initiatives from planning through launch.
Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies.
Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention.
Demonstrated experience with landing page strategy; SEO fundamentals and optimization; content strategy and information architecture; user journeys and conversion best practices; website governance and operational processes; and web analytics and performance measurement.
Experience using data and insights to inform recommendations, prioritization decisions, and optimization opportunities.
Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation.
Experience collaborating with marketing, product marketing, design, engineering, analytics, legal, and brand teams.
Ability to navigate ambiguity independently, make recommendations, and drive initiatives to completion.
Bachelor's degree required.
Fluent use of AI across drafting, synthesis, and analysis, with an ability to think in agents and automation and bring this capability from day one.

Nice To Haves

Experience in consulting, agency, or other fast-paced, highly matrixed environments.
Familiarity with SEO basics and how they integrate into web content workflows.
Consumer hardware, e-commerce, or devices web marketing background.
Experience with project management tools.
Content strategy experience, including educational guides, product exploration, or editorial calendars.
Agency coordination experience.

Responsibilities

Own intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website.
Drive projects independently from intake through launch, including project briefs, requirements, timelines, stakeholder communications, and launch plans.
Lead cross-functional teams involving product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders.
Manage concurrent workstreams, competing priorities, dependencies, and changing business needs.
Partner with the Consumer Marketing Web Lead on roadmap priorities, resourcing, tradeoffs, and strategic direction.
Identify risks, dependencies, and blockers early and proactively drive their resolution.
Identify and recommend opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and web program maturity.
Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments.
Drive process improvements and establish or refine operational processes, documentation, and governance frameworks.
Translate marketing and business objectives into web recommendations and project plans.
Evaluate requests based on business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health.
Contribute to roadmap planning and prioritization, recommend tradeoffs, and ensure initiatives support marketing goals and customer journey objectives.
Partner with stakeholders to define success metrics and measurement approaches.
Serve as the primary contact for assigned initiatives, facilitate decisions, consolidate feedback, and communicate progress, recommendations, risks, and dependencies.
Lead recurring project communications, stakeholder reviews, and status updates; escalate strategic decisions and major risks to the Consumer Marketing Web Lead when appropriate.
Use data and performance insights to inform recommendations, prioritization, and optimization; monitor KPIs and identify trends and improvement areas.
Partner with analytics stakeholders on reporting, measurement frameworks, and performance reviews, and communicate outcomes and actionable recommendations.