Web Marketing Manager

Spring Education Group•West Chester, PA

1d•$90,000 - $105,000

About The Position

Spring Education Group is seeking a Web Marketing Manager to own SEO execution, conversion rate optimization, technical web delivery, and directory data quality across an ecosystem of more than 200 school websites. The manager oversees the day-to-day delivery and health of the websites and the experimentation program, serves as the primary interface with IT, and manages and mentors a team of Analysts. The role reports to the Director of Web Product Marketing and partners with Content, Paid Media, Brand, and Email Lifecycle teams. The position translates business needs into technical specifications and coordinates implementation with IT and technical resources. It leads SEO, experimentation, and analytics programs aimed at improving website traffic and conversions, and collaborates with internal teams and an outside SEO consultant on SEO and AI search priorities. The role is organized around web project execution and IT coordination (about 50%), experimentation and conversion (about 30%), data and analytics (about 10%), and team leadership (about 10%). The job description says the position requires varied physical activities, including frequently walking, standing, sitting, squatting, stooping, reaching, kneeling, rising from the floor, twisting, listening, reading, writing, and speaking English; often carrying, lifting, and repetitive or fine hand movements; and occasionally pushing, pulling, or bending. It also regularly requires hearing and clear vision, with or without correction. Reasonable accommodations may be made for qualified individuals with disabilities.

Requirements

Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent experience.
5+ years of experience in web management, conversion optimization, experimentation, and web analytics.
Experience running A/B tests from hypothesis through readout, with a working grasp of sample size, test duration, and statistical significance; ability to teach test design to someone newer to it.
Experience running experiments on websites with low traffic volumes.
Hands-on analytics skills in GA4 and a business intelligence tool such as Domo or a comparable platform.
Experience working with IT or developers through specifications, prioritization, and UAT.
Working knowledge of SEO, such as conducting an SEO audit, working with an SEO team, or fixing technical SEO issues.
Strong organizational, project management, cross-functional communication, and collaboration skills.
Strong GA4 skills.

Nice To Haves

Experience with answer engine optimization (AEO) or AI search.
Experience in a multi-brand or multi-location marketing environment.
Basic UX/UI literacy sufficient to brief and evaluate external design partners.
Experience testing on lower-traffic sites.

Responsibilities

Lead web projects from specifications through IT and developer coordination, user acceptance testing (UAT), and implementation across more than 200 sites.
Own technical SEO health across the sites, including audits, sitemaps, site structure, and ensuring page changes do not harm search performance.
Serve as the team's primary interface with IT and engineering resources.
Partner with the Director, content lead, and an outside SEO consultant on SEO and AI search priorities, and help roll out recommendations across brands.
Work with the Content team to brief Marketing partners on keyword, topic, and page-level optimization priorities.
Own the CRO and experimentation roadmap, setting priorities and strategy and directing execution from test design and development in Optimizely through analysis and rollout of winning variants.
Partner with Paid Media and Content teams to align user journeys, calls to action, and page experiences with conversion goals.
Identify and prioritize high-impact funnel and behavioral insights for testing, and direct Analyst efforts accordingly.
Use GA4, heatmaps, and session recordings to identify where families drop off.
Translate test results and analytics into clear, actionable recommendations for stakeholders and leadership.
Extract and analyze performance data from GA4, Google Search Console, Domo, and Google Business Profile to inform content, SEO, and CRO decisions.
Manage and mentor Analysts, overseeing website governance, SEO execution, A/B testing, directory management, and day-to-day execution.