Web & Digital Marketing Manager

ITW

2d•$80,000 - $100,000

About The Position

MTS is seeking a Web & Digital Marketing Manager to own and optimize its website, email marketing programs, analytics, and marketing technology. The role will support the migration from Sitecore to WordPress in partnership with an external web agency, helping ensure a smooth transition and establish a foundation for ongoing website management, technical SEO, and conversion optimization. The position will also strengthen email and lifecycle marketing, improve campaign tracking and reporting, and develop scalable processes for the global marketing organization. The ideal candidate brings hands-on technical skills, analytical thinking, and a continuous improvement mindset.

Requirements

At least 5 years of experience in digital marketing, website management, marketing operations, or a related field.
Experience managing a website using WordPress or a comparable CMS.
Hands-on experience with email marketing platforms.
Strategic mindset and ability to connect digital marketing activities to business goals, identify improvement opportunities, and recommend data-driven solutions.
Working knowledge of technical SEO, website analytics, and conversion optimization.
Experience with tracking tools such as GA4 and Google Tag Manager.
Experience managing landing pages, forms, email campaigns, and marketing automation.
Strong project management, organization, and problem-solving skills.
Experience working with agencies, vendors, and cross-functional teams.

Nice To Haves

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field, or an equivalent combination of education and practical experience.
Experience with Salesforce Account Engagement (formerly Pardot).

Responsibilities

Coordinate with the external agency on requirements, testing, and launch readiness for the Sitecore-to-WordPress migration.
Manage day-to-day WordPress work, including content updates, landing pages, forms, and ongoing website improvements.
Monitor technical SEO, including crawlability, indexation, redirects, metadata, structured data, and site performance.
Manage website quality assurance, accessibility, and functionality across devices and user journeys.
Analyze website performance and user behavior to improve search visibility, user experience, and conversion rates.
Manage agency requests, priorities, timelines, and deliverables for website development and optimization.
Execute email campaigns in Salesforce Account Engagement, including setup, testing, segmentation, and reporting.
Build and optimize automated nurture tracks and lifecycle programs.
Improve email performance through personalization, A/B testing, and ongoing analysis.
Monitor email deliverability, engagement, and list health.
Maintain digital tracking standards, including UTM parameters, campaign naming conventions, and conversion tracking.
Manage and validate website analytics using tools such as GA4, Google Tag Manager, and Google Search Console.
Develop recurring reports covering website performance, SEO, email engagement, and lead generation.
Translate data into actionable recommendations to improve marketing performance and attribution.
Administer Salesforce Account Engagement and other assigned marketing systems.
Support lead routing, list hygiene, and data quality in partnership with the teammate responsible for lead and customer experience strategy.
Document processes, troubleshoot issues, and identify opportunities to improve marketing efficiency.