Senior Digital and Web Marketing Manager
About The Position
Guild is seeking a Senior Digital and Web Marketing Manager to lead its corporate web presence and paid media programs. This high-execution role owns management of Guild.com and paid advertising across LinkedIn, Google, Bing, and other channels. The manager will build, test, and optimize digital experiences and campaigns, working across the CMS, advertising platforms, and analytics tools. The role leads website strategy and execution, including day-to-day content publishing, landing-page creation, front-end edits, SEO and AEO, conversion-tool evaluation, and coordination with web development vendors. It also manages paid campaign setup, trafficking, budgets, optimization, and account-based marketing initiatives in collaboration with an external media agency. The manager drives conversion optimization through A/B testing, heatmap analysis, and collaboration with UX, creative, content, and Marketing Operations teams. They report on website and campaign performance, connect activity to pipeline outcomes, and use performance insights to refine strategy.
Requirements
- 3–5+ years of digital marketing experience, including hands-on work in web management and paid media.
- Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads, directly in-platform or through agency oversight.
- Comfort making front-end edits in HTML/CSS, implementing scripts and pixels through a tag manager, and working with a development agency to QA and ship web changes.
- Experience with CMS platforms, ideally a headless CMS, and web content management workflows.
- Solid analytical skills, including the ability to build reports, interpret data, and independently make optimization decisions.
- Strong project management skills and attention to detail, with the ability to manage multiple workstreams across stakeholders.
Nice To Haves
- Experience evaluating and deploying web conversion tools such as Qualified, Drift, or Optimizely.
- Familiarity with ABM platforms and first-party data targeting strategies.
- Experience with Salesforce, HubSpot, and marketing attribution tools.
- Experience in B2B SaaS, HR tech, or Learning & Development.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Responsibilities
- Own corporate website management and prioritize web builds and projects across business units and stakeholders.
- Manage daily website operations, including publishing content, building landing pages, and making front-end edits in Storyblok CMS.
- Research, evaluate, and deploy web tools that improve site conversion, such as chatbots, meeting bookers, and on-site personalization platforms.
- Define and execute Guild's SEO and AEO strategy, covering technical site health and content optimization for traditional and AI-powered search.
- Manage web development vendors and agencies, coordinating project scoping, QA, and deployment of backend and infrastructure work.
- Manage paid digital advertising campaigns across LinkedIn, Google, and Bing, both directly and with an external agency.
- Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and maximize ROI.
- Build and scale Guild's digital ABM program with its media agency, including personalized ads and on-site experiences for priority accounts.
- Partner with creative and content teams to brief, test, and iterate on ad copy and visuals.
- Drive website conversion optimization through A/B testing in VWO, heatmap analysis, and improvements that increase demo requests and pipeline-generating initiatives.
- Collaborate with UX designers on site experience improvements that support conversion goals and visual cohesion.
- Report on website and campaign performance using Salesforce and analytics tools, translating KPIs into actionable insights.
- Partner with Marketing Operations to connect web and paid performance to pipeline outcomes and maintain consistent attribution across the buyer journey.
Benefits
- Low-cost, high-quality health care options through Collective Health and Kaiser; Kaiser is currently available only in California and Colorado.
- 401(k) access.
- Vacation policy.
- Eight days of fully paid sick leave.
- Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18–20 weeks for birthing parents.
- A two-week ramp-up period when employees return from a leave of six weeks or more.
- Employer-paid short-term and long-term disability.
- Employer-sponsored life insurance.
- Fertility and caregiving benefits.
- Wellness benefits, including free and low-cost mental health resources and financial wellbeing support services.
- Education benefits and tuition assistance.
- Variable compensation and stock options.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
