Experiences Web & Digital Marketing Manager

Netflix•Los Angeles, CA

2d•$205,000 - $343,000

About The Position

Netflix is hiring a Web & Digital Marketing Manager to own and lead the digital presence strategy for Netflix House, its permanent, year-round destination where fans can eat, play, and shop experiences inspired by Netflix stories. The role aligns website and broader digital strategy with performance marketing, lifecycle marketing, analytics, and other functions to drive fan engagement and revenue. The manager owns Netflix House website strategy and optimization, organic search, visibility within the Netflix streaming ecosystem, third-party business profiles, and web and search reporting. The role partners with Product & Tech, Revenue/Ticketing, Marketing Analytics, Data Science, Lifecycle/CRM, Paid Media, Brand Strategy, Consumer Insights, and other teams. It also manages the Web Execution Lead, who is responsible for web content execution.

Requirements

12+ years of experience in digital marketing, including 5+ years of direct people management, focused on web and organic search strategy for a sales-driven B2C eCommerce business.
Proven success optimizing websites for conversion, including A/B testing programs that measurably improved conversion rates.
Strong track record of partnering with Product, Engineering, and UX teams, from translating business objectives into product requirements through launching new features.
Expertise in organic search (SEO/AEO), including technical SEO, content and keyword strategy, and site architecture, with a demonstrated record of directly improving organic traffic and search performance for a B2C site.
Experience building web strategy from 0 to 1 and rapidly scaling digital initiatives in fast-changing, ambiguous environments.
Knowledge of adjacent growth marketing disciplines, including Paid Media, Lifecycle/CRM, and Marketing Analytics.
Executive presence and excellent written and verbal communication skills, with the ability to build trust and influence senior leadership through clear memos, briefs, and executive-level presentations.
Ability to drive initiatives independently and align large, cross-functional stakeholder groups with minimal oversight.
Strong problem-solving ability and judgment in prioritizing competing initiatives and stakeholder demands, with a focus on high-impact work.
Strong analytical acumen and ability to translate data and performance metrics into clear, actionable insights.
Direct, candid communication style and comfort giving and receiving honest feedback and navigating difficult conversations.
Persistent and resourceful, with sharp judgment, a high quality bar, and a bias toward fast, decisive execution.
Comfort operating outside a defined role and driving high-impact work wherever needed.

Responsibilities

Own the overall marketing strategy for the Netflix House website and ensure it reflects business goals and the fan experience.
Serve as the main marketing point of contact for Product & Tech on the website roadmap, feature prioritization, and requirements; write and deliver strategy briefs translating business priorities into web experience updates.
Continuously optimize the site against revenue and stakeholder priorities for existing and new Netflix House locations, including revenue product launches, attraction rotations, and group sales.
Drive website conversion-rate performance, partnering with stakeholder teams to meet goals and identify optimizations; assess how traffic sources engage and convert.
Build and manage a web learning agenda combining A/B testing with qualitative Consumer Insights research, in partnership with Product, Data Science, Marketing Analytics, Paid Media, and Lifecycle/CRM.
Drive landing-page strategy and optimization for paid media and lifecycle campaigns.
Partner with Lifecycle/CRM to align the web experience and email/fan lifecycle strategy with acquisition, engagement, and conversion goals.
Own Netflix House organic search strategy, coordinating across Product/Engineering/UX, Consumer Insights, Local, PR, Organic Social, and Tudum Editorial.
Partner with the performance marketing team or agency on paid search to align organic and paid search strategy.
Grow Netflix House visibility within the Netflix streaming ecosystem through on-platform ads, coordinating execution, measurement, and optimization.
Optimize Netflix House business profiles on Google, Yelp, and TripAdvisor.
Partner with Marketing Analytics, Data Science, and Finance & Strategy to develop web and organic search reporting, measurement, and tracking frameworks; conduct ad hoc analysis and turn insights into action.
Own executive-level reporting and storytelling, including quarterly QBRs, translating web and organic search learnings into materials for stakeholders and leadership in partnership with Marketing Analytics.
Manage the Web Execution Lead, who handles web content execution, including asset development, CMS content uploads, and issue triaging with Product.

Benefits

Health Plans
Mental Health support
401(k) Retirement Plan with employer match
Stock Option Program
Disability Programs
Health Savings and Flexible Spending Accounts
Family-forming benefits
Life and Serious Injury Benefits
Paid leave of absence programs
Full-time hourly employees accrue 35 days annually of paid time off for vacation, holidays, and sick time.
Full-time salaried employees are immediately entitled to flexible time off.