Web Marketing Manager

Welldoc Inc•Columbia, MD

1d•$85,000 - $115,000

About The Position

Welldoc is at the forefront of digital health, driven by a powerful mission: empowering better cardiometabolic health through AI-powered, personalized digital tech, with a vision to be the leading advanced AI digital technology partner across the healthcare industry. We're a team passionate about leveraging cutting-edge science to improve lives, united by core values of collaborative innovation, accountability to excellence, customer focus, efficiency, and unwavering integrity, quality, and safety. At Welldoc, you'll thrive in a collaborative and innovative environment where your contributions directly impact our mission. Recognized as a Great Place to Work for the past four years and named to Modern Healthcare’s Best Places to Work 2025, as well as being an industry thought leader featured at SXSW and in the Wall Street Journal and Economist, we invite you to make a real difference in healthcare with us. Reporting to the Senior Director, Growth & Product Marketing, the Web Marketing Manager will oversee the website updates, ADA compliance, and day-to-day performance of our corporate website. Serving as the primary custodian of our digital website footprint, you will balance search visibility (SEO,GEO, AE)), digital inclusivity (Accessibility/WCAG 2.2), routine web operations, web analytics, and ensure the website meets best practice protocols. . This role bridges website management, technical strategy, and technical execution, using data to optimize user experience, maintain technical site health, and help drive organic B2B and B2C growth with website best practice.

Requirements

3 to 5 years of experience managing business-to-business (B2B) corporate websites, preferably within healthcare, digital health, or health tech.
Demonstrated track record of leading end-to-end web project management, coordinating sprint schedules, and managing external agencies and specialized ADA/accessibility audit vendors.
Hands-on proficiency with major Content Management Systems (such as WordPress, Webflow, HubSpot, or Drupal) paired with solid working knowledge of front-end web code (HTML, CSS, and basic JavaScript constraints). Webflow experience is preferred.
Experience with search engine optimization tools (Semrush, Ahrefs, Google Search Console, Screaming Frog) and some knowledge optimizing design and user experience for Generative Engine Optimization (GEO) across AI search engines and LLM tools.
Works closely with creative team to lead design changes to drive web initiatives.
Direct experience working with WCAG 2.2 Level AA standards, ADA Title III requirements, and web accessibility auditing platforms (Siteimprove, Level Access, Axe, WAVE) by working with an ADA vendor and backend developers to manage the project work.
Advanced proficiency with web analytics platforms (GA4, Google Tag Manager) and building interactive data dashboards in Looker Studio to communicate performance insights to executive leadership.
Hands-on experience using heatmaps and session recording tools (Hotjar, Microsoft Clarity) to identify conversion friction points and execute A/B testing programs.
Knowledge of navigating healthcare or other complex industry compliance, web privacy standards, and security frameworks to ensure guidelines and standards are followed - highly desirable.
Welldoc operates in ISO 13485 and MDSAP regulated and HITRUST and SOC 2 Type II compliant environments. Therefore, it is expected that all employees will have either prior experience working in those environments or will be trained to understand the requirements needed to work and support those requirements and culture as they relate to individual roles and responsibilities.

Nice To Haves

Webflow experience is preferred.
some knowledge optimizing design and user experience for Generative Engine Optimization (GEO) across AI search engines and LLM tools.
Knowledge of navigating healthcare or other complex industry compliance, web privacy standards, and security frameworks to ensure guidelines and standards are followed - highly desirable.

Responsibilities

Develop and execute comprehensive on-page, off-page, and technical SEO strategies to drive high-quality organic traffic.
Optimize website user experience to support AEO, GEO, SEE to ensure brand visibility across AI search engines, chatbots, and LLM-driven discovery tools.
Conduct regular keyword research, competitive analysis, search intent mapping, and manage schema markup.
Support the management of our web vendor partner for AEO, GEO, SEO.
Serve as the internal champion for digital inclusivity, ensuring the website meets or exceeds WCAG 2.2 Level AA standards.
Perform regular accessibility audits using automated tools and manual testing (e.g., screen readers, keyboard navigation).
Remediate issues across web code, design elements, alt text, and downloadable assets (PDFs).
Manage and oversee vendor partner to ensure website accessibility meets necessary standards.
Handle day-to-day web edits, text updates, image assets, and promotional uploads via the CMS (WebFlow).
Write and edit front-end code (HTML, CSS, basic JavaScript constraints) to build, QA, and launch high-converting landing pages.
Act as a project manager for web initiatives, managing cross-functional timelines with agency partners, designers, and developers.
Own the setup, management, and continuous optimization of web analytics platforms (Google Analytics 4, Google Tag Manager).
Track and report KPIs including organic traffic, user behavior, bounce rates, conversion funnels, and pipeline attribution.
Design and maintain interactive Looker Studio (Google Data Studio) dashboards and run CRO A/B testing via heatmaps and other user data.
Demonstrated success managing external agency partners, web development firms, and specialized ADA/accessibility audit vendors to deliver complex web projects on time and within project scope.