Web Marketing Manager

Welldoc Inc • Columbia, MD

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About The Position

Welldoc is a digital health company focused on improving cardiometabolic health through AI-powered, personalized digital technology. The Web Marketing Manager reports to the Senior Director, Growth & Product Marketing, and is responsible for the day-to-day operation, performance, accessibility, and search visibility of the corporate website. The role combines website management, technical strategy and execution, analytics, and project coordination to support organic B2B and B2C growth and provide an inclusive, effective user experience.

The manager oversees website updates and ADA compliance, maintains technical site health, and supports visibility across traditional search and AI-driven discovery platforms. This includes managing CMS content and landing pages, coordinating external vendors and internal partners, monitoring analytics and conversion performance, and ensuring applicable accessibility, privacy, security, and regulated-environment requirements are followed. Welldoc operates in ISO 13485 and MDSAP-regulated and HITRUST- and SOC 2 Type II-compliant environments; employees are expected to have prior experience in these environments or receive training relevant to their roles.

Welldoc offers a competitive compensation package. The anticipated salary range is $85,000–$115,000 per year, with most candidates expected to fall around the midpoint; exceptional candidates may exceed the range based on education and experience. A conditional offer may require completion of a multi-panel drug screening related to certain customer requirements and administered in accordance with applicable laws. Welldoc is an equal opportunity employer and prohibits discrimination and harassment.

Requirements

• 3 to 5 years of experience managing B2B corporate websites; healthcare, digital health, or health tech experience is preferred.
• Demonstrated experience leading end-to-end web project management, coordinating sprint schedules, and managing external agencies and accessibility audit vendors.
• Hands-on proficiency with a major CMS such as WordPress, Webflow, HubSpot, or Drupal.
• Working knowledge of front-end web code, including HTML, CSS, and basic JavaScript constraints.
• Experience with SEO tools such as Semrush, Ahrefs, Google Search Console, or Screaming Frog.
• Experience working with WCAG 2.2 Level AA standards and ADA Title III requirements.
• Experience with accessibility auditing platforms such as Siteimprove, Level Access, Axe, or WAVE, and coordinating with an ADA vendor and backend developers.
• Advanced proficiency with GA4 and Google Tag Manager.
• Experience building interactive performance dashboards in Looker Studio and communicating insights to executive leadership.
• Hands-on experience with heatmap and session-recording tools such as Hotjar or Microsoft Clarity and executing A/B testing programs.
• Bachelor’s degree in Computer Science, Information Technology, Web Development, Digital Marketing, Interactive Media, Communications, or a related technical discipline.
• Prior experience working in ISO 13485 and MDSAP-regulated and HITRUST- and SOC 2 Type II-compliant environments, or willingness to be trained in the applicable requirements.

Nice To Haves

• Webflow experience.
• Experience in healthcare, digital health, or health tech.
• Knowledge of optimizing design and user experience for Generative Engine Optimization across AI search engines and LLM tools.
• Knowledge of healthcare or other complex-industry compliance, web privacy standards, and security frameworks.

Responsibilities

• Develop and execute on-page, off-page, and technical SEO strategies to drive high-quality organic traffic.
• Optimize website user experience and visibility for AEO, GEO, SEO, AI search engines, chatbots, and LLM-driven discovery tools.
• Conduct keyword research, competitive analysis, and search-intent mapping, and manage schema markup.
• Support and manage the web vendor partner for AEO, GEO, and SEO.
• Champion digital inclusivity and ensure the website meets or exceeds WCAG 2.2 Level AA standards.
• Conduct accessibility audits using automated tools and manual methods, including screen-reader and keyboard-navigation testing.
• Remediate accessibility issues involving web code, design elements, alt text, and downloadable assets such as PDFs.
• Manage the accessibility vendor partner and oversee work to meet applicable standards.
• Make day-to-day web edits, text updates, image-asset changes, and promotional uploads through the CMS.
• Write and edit front-end code using HTML, CSS, and basic JavaScript constraints to build, quality-assure, and launch landing pages.
• Project-manage web initiatives and coordinate cross-functional timelines with agency partners, designers, and developers.
• Manage and continuously optimize Google Analytics 4 and Google Tag Manager.
• Track and report organic traffic, user behavior, bounce rates, conversion funnels, and pipeline attribution.
• Create and maintain interactive Looker Studio dashboards and conduct CRO A/B testing using heatmaps and other user data.
• Manage external agencies, web development firms, and specialized accessibility audit vendors to deliver web projects on time and within scope.
• Work with the creative team to lead design changes that advance web initiatives.
• Follow relevant healthcare or complex-industry compliance, web privacy, and security requirements.

Benefits

• Generous paid time off.
• Medical insurance.
• Dental insurance.
• Vision care.
• Life insurance.
• Disability insurance.
• Retirement benefits.
• Opportunity to participate in health savings accounts and/or dependent care accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level