Digital Marketing and Web Specialist

State of Indiana•Indianapolis, IN

About The Position

The Indiana Bureau of Motor Vehicles is seeking a Web and Digital Marketing Specialist to manage and support the BMV’s digital presence across external and internal web platforms. The role maintains accurate, engaging, search-optimized content and supports website updates, email and digital marketing, analytics reporting, and internal communications. It involves working across digital tools, managing detailed content workflows, troubleshooting issues, and supporting internal teams and external partners. The position manages the agency website, Microsoft SharePoint sites, and related digital platforms; creates and maintains webpages and other digital content; supports public-facing communications and email marketing; and assists with process analysis, project coordination, application support, and representation on the IN.gov Advisory Council. The role may be used in a supervisory capacity depending on agency needs. It is exempt from overtime compensation, and additional hours may be required to complete essential or assigned work. The salary traditionally starts at $61,022.00 and may be commensurate with education and work experience.

Requirements

A bachelor’s degree in a related field and two years of relevant professional experience in website management, digital media, content management, marketing, communications, or a related role; alternatively, a degree is not required if at least 2–4 years of experience applying the outlined knowledge, skills, and abilities in a similar role is considered sufficient.
Experience creating, editing, and managing digital content.
Experience working in CMS platforms, CRM systems, or similar digital content tools.
Familiarity with HTML, CSS, and JavaScript for basic website updates and troubleshooting.
Familiarity with Adobe Creative Suite.
Familiarity with SEO best practices and understanding how content structure supports search visibility.
Familiarity with Microsoft SharePoint website design.
Experience using analytics or reporting tools to evaluate digital performance.
Strong attention to detail and ability to manage multiple content workflows.
Comfort learning new digital tools and adapting to platform-specific workflows.
Strong writing, editing, communication, and organizational skills.
Ability to perform essential functions with or without reasonable accommodation.

Responsibilities

Manage and maintain the BMV’s agency website, internal Microsoft SharePoint sites, and other associated digital platforms.
Create, edit, and maintain webpages, landing pages, forms, listings, and other digital content across CMS and CRM platforms, including dotCMS.
Make basic HTML, CSS, and JavaScript updates for page layouts, content presentation, embeds, tracking needs, and user experience improvements.
Keep website content accurate, up to date, accessible, and aligned with BMV priorities.
Troubleshoot website, CMS, CRM, form, listing, and partner portal issues.
Maintain the BMV’s email marketing initiatives using Salesforce Marketing Cloud.
Support public-facing communications, including developing social media and other customer-facing multimedia content using Adobe Creative Suite.
Assist with and maintain internal communications initiatives.
Assist in analyzing business processes and workflows to determine how applications can be optimized to meet BMV goals.
Assist in coordinating tasks, managing timelines, and ensuring project deliverables are met.
Provide technical support for application systems, including diagnosing and resolving issues.
Represent the BMV on the IN.gov Advisory Council.

Benefits

Three medical plan options, including prescription coverage, as well as vision and dental plans.
Wellness Rewards Program with gift card rewards for completing wellness activities.
Health savings account with bi-weekly state contributions.
Deferred compensation 457(b) account with employer match.
Two fully funded pension plan options.
Paid leave policies, including 150 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers.
Up to 15 hours of paid community service leave.
Combined 180 hours of paid vacation, personal, and sick leave.
12 paid holidays, or 14 in election years.
Education Reimbursement Program.
Group life insurance.
Referral Bonus program.
Employee assistance program with covered behavioral health visits.
Qualified employer for the Public Service Loan Forgiveness Program.
Free parking for most positions.
Free LinkedIn Learning access.