Senior Digital Marketing Manager

Buyerlink•Walnut Creek, CA

1d•$105,000 - $135,000•Onsite

About The Position

Buyerlink is seeking a hands-on Senior Digital Marketing Manager to lead the team’s digital marketing strategy and drive high-quality lead-generation campaigns. The role manages paid acquisition channels, sets priorities, guides execution, and uses data to improve lead volume, lead quality, and return on marketing spend. It combines campaign execution, analysis, partner communication, testing, and reporting, with a focus on scaling profitable programs that connect high-intent consumers with relevant products, services, and partners. The position is in person at the company’s Walnut Creek, California office; applicants must be in the Walnut Creek area. Pay Per Call lead-generation experience is sought, though the company is willing to train a candidate who demonstrates the drive and aptitude to learn. The salary range is $105,000–$135,000, with compensation determined by factors including knowledge, skills, role-specific qualifications, market location, and experience.

Requirements

At least 5 years of lead-generation experience.
Hands-on experience managing paid acquisition campaigns and optimizing lead quality, volume, and cost efficiency.
Strong analytical skills and ability to turn campaign data into clear actions.
Hands-on experience with digital advertising and relevant platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, CRM platforms, or call-tracking platforms.
Entrepreneurial mindset.
Background in media buying and performance marketing.
Strong organization, communication, and cross-functional collaboration skills.

Nice To Haves

Pay Per Call lead generation, call routing, call tracking, or inbound call campaign experience.
Experience with CPA networks.
Experience in insurance, home services, financial services, or other high-intent lead-generation verticals.
Experience working with affiliates, publisher networks, lead buyers, or marketplace-style businesses.

Responsibilities

Plan, launch, and optimize lead-generation campaigns across paid search, paid social, native, display, and other digital channels.
Track performance against lead volume, cost per lead, conversion rate, lead quality, and return on ad spend goals.
Analyze campaign data to identify trends, troubleshoot performance issues, and recommend optimizations.
Test landing pages, ad copy, targeting, call flows, traffic sources, and creative to improve results.
Build working relationships with media partners, publishers, affiliates, and internal teams.
Drive growth across awareness, conversion, retention, and referrals.
Provide clear reporting, insights, risks, and recommended next steps.
Lead the team’s digital marketing strategy, set priorities, and guide execution toward growth goals.