Senior Digital Marketing Manager

Flywire • Boston, MA

10d • $96,706 - $138,152

About The Position

Flywire is seeking a Senior Digital Marketing Manager to own and evolve its global digital marketing strategy and shape how customers discover, understand, and engage with the company across digital channels. The role focuses on changing discovery behaviors, including AI-powered search, large language models, social platforms, and other digital experiences. Working across Flywire’s Education, Travel, B2B, and Healthcare verticals, this senior individual contributor will lead digital acquisition, search, AI-driven discovery, website performance, and conversion, combining strong marketing fundamentals with emerging technologies such as AI, LLMs, AEO, and GEO.

The role sets strategy while remaining hands-on and partnering across teams to drive measurable results. It owns digital growth and discovery, website performance and conversion, practical use of AI in marketing, performance marketing optimization, measurement and reporting, and cross-functional digital expertise. The position connects digital activity to pipeline, revenue, and commercial outcomes and translates changing digital trends into actionable programs.

The stated US base salary range is $96,706–$138,152. Individual pay is determined by work location and factors including job-related skills, experience, relevant education, and training.

Requirements

• 7+ years of experience in digital marketing, growth marketing, performance marketing, or a related field.
• Deep experience across SEO, SEM, web optimization, and digital acquisition.
• Strong understanding of how AI and LLMs are changing search, content discovery, and buyer behavior.
• Experience with and strong working knowledge of AEO, GEO, and optimization for generative search experiences.
• Hands-on experience using AI tools to improve marketing workflows, analysis, content, or campaign performance.
• Strong understanding of website conversion, landing-page optimization, experimentation, and digital customer journeys.
• Experience managing and optimizing paid media programs.
• Strong analytical skills and comfort working with web analytics, search data, funnel metrics, and revenue performance.
• Ability to turn complex data into clear insights and recommendations.
• Strong ownership mentality and ability to move from strategy into execution.
• Curiosity and willingness to experiment, learn quickly, and challenge traditional approaches.
• Strong cross-functional collaboration skills and ability to influence stakeholders and move work forward without direct authority.
• Comfort operating in a fast-moving environment where the playbook is still being written.

Nice To Haves

• Experience building an AEO/GEO or AI-search strategy from the ground up.
• Experience measuring brand visibility and citation across LLMs and generative search platforms.
• Experience with AI-enabled personalization, content optimization, or marketing automation.
• Strong understanding of B2B buying journeys and enterprise demand generation.
• Experience working across multiple products, audiences, or global markets.
• A track record of testing emerging technologies and turning successful experiments into scalable programs.

Responsibilities

• Own Flywire’s global digital marketing strategy across organic search, paid search, AI-driven discovery, web, and other digital acquisition channels.
• Evolve the SEO strategy and build the company’s approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Improve how Flywire and its content are surfaced, cited, and represented across LLMs and AI-powered search experiences.
• Monitor changes in search behavior, AI platforms, and digital discovery and translate them into actionable marketing programs.
• Identify new channels and opportunities to increase awareness, engagement, and qualified demand.
• Own website performance as an acquisition and conversion channel.
• Partner with content, product marketing, and demand generation teams to create high-performing digital experiences.
• Improve conversion through testing, personalization, audience segmentation, and journey optimization.
• Use behavioral and performance data to identify friction and improve prospect journeys from discovery to engagement.
• Identify and operationalize practical AI tools and workflows across search, content optimization, audience research, campaign development, personalization, and analytics while maintaining quality and brand standards.
• Help teams understand how AI is changing buyer behavior and its implications for creating, structuring, and distributing content.
• Partner with demand generation teams to optimize paid search, paid social, retargeting, and other digital programs.
• Improve campaign performance through audience strategy, testing, landing-page optimization, and disciplined measurement.
• Connect digital activity to pipeline, revenue, and commercial outcomes; use performance data to recommend where to invest, optimize, or pull back.
• Build a cohesive measurement framework across SEO, AEO/GEO, paid media, web, conversion, and AI discovery.
• Track brand and content performance across traditional search engines and emerging AI platforms.
• Develop reporting that connects digital performance to business outcomes and use experimentation, attribution, and funnel analysis to identify improvement opportunities.
• Turn data into clear recommendations and actions for Marketing leadership and cross-functional partners.
• Work with marketing, product marketing, commercial, and GTM teams, and bring digital expertise into campaigns, product launches, and go-to-market programs.
• Help teams structure and distribute content for human audiences and AI-driven discovery, and serve as a subject matter expert on emerging digital trends.

Benefits

• Employee Stock Purchase Plan (ESPP).
• Competitive time off.
• Wellbeing programs, including mental health, wellness, and yoga/Pilates/HIIT classes.
• Talent and development programs, including Managers Taking Flight and OneFlywire Career Mobility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed