Senior Digital Marketing Manager

BlastX Consulting•Seattle, WA

1d•$95,000 - $140,000•Remote

About The Position

The Senior Digital Marketing Manager at BlastX Consulting is a hands-on individual contributor responsible for building the company’s brand and inbound demand engine. The role has full-funnel accountability across organic, partner, and paid channels, from initial awareness through qualified pipeline. The manager runs the inbound program in HubSpot, develops and maintains the ideal customer profile (ICP) database, and manages website content and landing pages designed to convert visitors into conversations. The role also directs paid-media and specialized digital contractors, collaborates with a designer, develops Adobe partner marketing, and leads webinars and online events. It measures performance, optimizes campaigns, and supports continued funnel growth. The position is fully remote for US-based teammates, with work performed from the teammate’s home location. Minimal travel is required for conferences and networking events. Candidates must already be authorized to work in the United States without sponsorship; visa sponsorship is not available. The role works with the VP of Marketing, Senior Graphic Designer, paid media contractors, Adobe partner team, Growth team, Consulting SMEs, and cross-functional teams. The salary range is $95,000–$140,000 annually, depending on experience.

Requirements

6–8+ years in B2B digital marketing, including 3+ years in a senior role; ideally in professional services, consulting, or MarTech.
A proven record of building inbound programs that generate qualified pipeline.
Advanced hands-on experience with HubSpot Marketing Hub, including workflows, lists, forms, landing pages, and reporting.
Experience building and managing ICP and target account databases with tools such as Apollo, ZoomInfo, or similar.
Working knowledge of paid search and paid social, including Google Ads and LinkedIn Campaign Manager.
Strong SEO skills and comfort with GA4, Google Search Console, and SEMrush or similar tools.
Excellent conversion-focused copywriting for web, landing pages, and email.
Experience with WordPress and basic HTML.
Comfort with dashboards, attribution, A/B testing, and funnel metrics.
Experience managing contractors or agencies to defined goals and budgets.
Bachelor’s degree in marketing, Communications, Business, or a related field.
Currently authorized to work in the United States without sponsorship.
Must work from a home location in the United States; the role is not suitable for digital nomads.

Nice To Haves

Experience with technology partner co-marketing; Adobe is preferred.
Experience running webinars and virtual events.
Experience in professional services, consulting, or MarTech.

Responsibilities

Plan and run integrated campaigns across awareness, consideration, and conversion stages.
Build nurture programs that move prospects from first visit to sales conversation.
Partner with the Growth team to define lead stages, scoring, and handoff to sales.
Own campaign calendars, budgets, and launch timelines.
Build and manage emails, workflows, lists, forms, and landing pages in HubSpot.
Write and produce campaign content for email, nurture, webinars, and events.
Maintain database health, segmentation, deliverability, and contact property standards.
Keep marketing and CRM data aligned to support accurate, trusted reporting.
Define and refine the ideal customer profile and buyer personas with marketing and growth leadership.
Build, enrich, and validate target account and contact lists using prospecting and enrichment tools.
Segment the database for targeted campaigns and account-based outreach.
Track database growth, coverage, and quality over time.
Write and publish web pages, landing pages, and conversion paths on blastx.com.
Partner with the designer on layout and creative while owning copy, structure, and conversion goals.
Apply SEO and AI search best practices to website content and Insights articles.
Test pages, forms, and calls to action to improve conversion rates.
Grow organic reach through SEO, LinkedIn, email, and content distribution.
Direct paid-media contractors across Google Ads and LinkedIn, setting strategy, budgets, and targets.
Review paid performance regularly and reallocate spend toward what converts.
Manage retargeting and audience strategy across channels.
Build and run co-marketing programs with Adobe to grow brand awareness and consideration.
Use Adobe partner resources, listings, and joint campaigns to reach new audiences.
Plan, promote, and run webinars, virtual events, and online roundtables from concept through follow-up.
Coordinate speakers, including Adobe Champions and consulting experts, and support event content.
Turn event attendance into pipeline through registration, nurture, and post-event follow-up in HubSpot.
Support presence at industry conferences and Adobe events.
Own marketing performance reporting from traffic to qualified pipeline.
Analyze campaign results and turn findings into specific optimizations and impact.
Maintain tracking, UTM standards, and attribution across GA4, Adobe Analytics/CJA, HubSpot, and the company CRM.
Share results and recommendations with marketing and executive leadership.
Scope, hire, and manage contractors for paid media and specialized digital needs.
Set clear contractor deliverables, review work quality, and hold partners accountable to results.
Evaluate and recommend MarTech tools that improve marketing performance.
Work effectively with designers, consultants, and the Growth team; communicate insights clearly to leadership and adapt priorities in a fast-paced environment.