Senior Digital Marketing Manager

Crusoe•San Francisco, CA

7d•$160,000 - $190,000

About The Position

Crusoe is seeking a Senior Digital Marketing Manager to own the strategy and execution of digital marketing channels that drive lead generation, brand awareness, and lifecycle marketing. The role develops and optimizes campaigns across paid media, email, webinars, third-party activations, product-led growth (PLG), and account-based marketing (ABM), working across teams to deliver measurable growth. The position combines strategic planning with hands-on execution in a fast-paced environment. It includes scaling self-serve signups and product revenue, developing ABM and lifecycle programs, improving campaign performance through analytics and testing, and partnering with product, sales, design, and operations to support revenue goals, launches, and consistent branding.

Requirements

At least 7 years of digital marketing experience, with a track record of driving demand generation and brand growth in B2B environments.
Expertise in paid media platforms including Google Ads, LinkedIn Ads, Meta Ads, and X Ads; marketing automation using Marketo; CRM using Salesforce; and analytics tools including Google Analytics, Marketo, Salesforce, and Sigma.
Ability to balance strategic vision with hands-on execution in a high-growth, fast-paced environment.
Strong analytical skills and experience using data to inform decisions and optimize performance.
Ability to communicate performance results and forecasts to executive stakeholders.
Exceptional communication and collaboration skills, including experience managing cross-functional projects.
Bachelor’s degree in Marketing, Business, or a related field.
Experience managing agencies or vendors.
Comfort operating strategically and tactically amid ambiguity and incomplete information.
A process for staying current with and implementing digital marketing trends.

Nice To Haves

Advanced certifications or an MBA.
A point of view on effective content and creative, and the ability to partner with internal and external resources to create and scale demand-generation programs.

Responsibilities

Own the strategy, execution, and optimization of integrated digital marketing campaigns across paid search, display and social advertising, email, webinars, and other channels.
Manage relationships with lead-generation partners and vendors to maximize budget efficiency.
Implement and scale product-led growth programs that drive self-serve signups and direct product revenue.
Develop and implement an ABM strategy to grow pipeline and brand engagement among key accounts.
Influence the development of dashboards and metrics; report on channel and campaign performance, conduct A/B tests, and use insights to improve conversion rates and campaign ROI.
Partner with operations teams to develop system integrations that support frictionless lead flow and capture data for sales outreach and remarketing.
Build and manage evergreen nurture tracks for lifecycle stages, personas, and verticals.
Partner with product, sales, design, and operations teams to ensure marketing initiatives support revenue goals, product launches, and brand consistency.
Establish a scalable, repeatable experimental testing framework to uncover insights, inform campaigns, and identify digital opportunities.
Evaluate the competitive landscape to identify opportunities across digital channels.

Benefits

Industry-competitive pay.
Restricted Stock Units.
Health insurance options, including HDHP and PPO, plus vision and dental coverage for employees and dependents.
Employer contributions to HSA accounts.
Paid parental leave.
Paid life insurance and short-term and long-term disability coverage.
Teladoc.
401(k) with a 100% match up to 4% of salary.
Generous paid time off and holiday schedule.
Cell phone reimbursement.
Tuition reimbursement.
Subscription to the Calm app.
MetLife Legal.
Company-paid commuter benefit of $200 per month.
Bonus.