Senior Digital Marketing Manager

Form3 - External

5h • Remote

About The Position

Form3 is seeking a Senior Digital Marketing Manager to lead digital growth and demand generation strategy, driving pipeline growth and brand development across priority markets. Reporting to the Marketing Director, the role combines strategic ownership with hands-on execution across integrated campaigns, account-based marketing, digital acquisition and performance measurement. The manager will identify practical ways to use AI, automation and marketing technology to improve targeting, personalisation, efficiency and campaign results, working closely with Sales, Customer Success, Product and the wider Marketing team to align activity with commercial priorities and identify opportunities in strategic accounts.

The position is remote, with new joiners expected to attend the office on their first day to collect equipment. Form3 describes its business as flexible and able to offer part-time working arrangements. Hiring locations are the United Kingdom and the specified US states: Connecticut, Florida, New Jersey, New York and North Carolina.

Requirements

• At least 6 years’ experience in B2B digital marketing, demand generation or campaign management.
• Strong experience developing campaign strategies and delivering integrated marketing campaigns.
• Proven ability to link marketing investment to revenue growth and return on investment.
• Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation.
• Practical experience using AI, automation and marketing technology to improve campaign performance.
• Strong digital marketing capability across websites, landing pages, email, paid media, search and social, with the breadth and depth to lead an integrated digital strategy.
• Strong analytical and performance-reporting skills, combined with a commercial and customer-focused approach.
• Excellent communication and stakeholder-management skills, with the ability to collaborate effectively across functions.

Nice To Haves

• Experience within technology, SaaS, Fintech or payments.
• Working experience across multiple markets, such as the UK, Europe or North America.
• Familiarity with tools such as Salesforce, Pardot, Salesloft, Cognism and ZoomInfo.

Responsibilities

• Develop and own Form3’s digital growth and demand generation strategy.
• Create go-to-market plans for products, propositions, markets and strategic announcements.
• Create integrated, multi-channel programmes that generate awareness, engagement, qualified leads and pipeline.
• Build account-based marketing programmes for high-value prospects and strategic accounts.
• Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance.
• Monitor performance across the marketing funnel and make insight-led recommendations.
• Improve website performance, conversion rates, user journeys and marketing-driven engagement.

Benefits

• Form3 describes itself as a 100% remote, flexible business.
• Part-time working arrangements are available.
• The company refers candidates to its careers page for details of its full benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed