Senior Digital Marketing Manager, Associations

Interactive Strategies•Washington, DC

About The Position

Interactive Strategies is seeking a Senior Digital Marketing Manager to lead strategic, multi-channel digital marketing campaigns for professional associations and B2B organizations. The role works across a portfolio of clients to develop and execute integrated strategies that support membership growth and retention, event participation, product and service sales, lead generation, and audience engagement. The manager collaborates with strategists, designers, content creators, advertising specialists, analysts, and web teams, and reports to the Associate Director, Associations and B2B. The position may be fully remote or hybrid in the Washington, DC office. Experience with professional associations, membership organizations, or B2B brands is especially valuable; the manager may also support nonprofit clients.

Requirements

Bachelor’s or Master’s degree in a related field.
5–8+ years of digital marketing experience; agency experience is a plus but not required.
Experience creating conversion-driven strategies and campaigns that map marketing activities to steps in the user journey or funnel.
Strong understanding of digital advertising channels and how they work together and with other digital channels to achieve goals and conversion objectives.
Strong analytical skills and data-driven thinking.
Experience with reporting analysis and website analytics tools such as Google Analytics and Google Tag Manager.
Experience conducting digital marketing audits, providing detailed analysis, and developing data-informed strategies.
Up-to-date knowledge of digital marketing trends and best practices.

Nice To Haves

Agency experience.
Experience working with professional associations, membership organizations, or B2B brands.

Responsibilities

Develop integrated digital marketing strategies for association and B2B clients, supporting membership acquisition and retention, event registrations, product sales, lead generation, and audience engagement.
Lead multi-channel campaigns from strategy and planning through execution, measurement, and optimization across channels such as email, digital advertising, organic social, and websites.
Develop membership marketing strategies to attract prospective members, increase engagement, support renewals, and improve the member journey.
Support event and product marketing campaigns that drive registrations and sales of association offerings.
Collaborate with the digital advertising team to develop and optimize paid search, paid social, programmatic, and other campaigns.
Work with creative, content, and web teams on campaign concepts, messaging, landing pages, and digital experiences.
Build client relationships through proactive communication, recommendations, project management, and understanding of client objectives.
Analyze campaign performance and audience behavior, measure results, and recommend improvements to effectiveness and return on investment.
Conduct digital marketing audits and assessments, identify opportunities, establish benchmarks, and develop actionable strategies.
Identify testing and optimization opportunities across messaging, targeting, creative, conversion funnels, and user experiences.
Stay current with digital marketing practices, technologies, and trends and share recommendations with clients and internal teams.
Support the growth of the marketing practice by sharing expertise, contributing to new business opportunities, and mentoring team members.

Benefits

Company-sponsored health, vision, and dental insurance.
Pre-tax Flexible Spending Account (FSA).
Profit sharing.
Four weeks of vacation/sick time from day one, increasing to five or more weeks at year three.
Company-paid short-term and long-term disability insurance.
Company-paid life and AD&D insurance.
11 paid holidays.
401(k) with company match.
New business referral bonus.
Professional development opportunities.
Flexible work schedule.
Pre-tax DC Metro SmartBenefits.