Senior Digital Marketing Manager, Associations

Interactive Strategies•Washington, DC

1d•$82,500 - $108,000

About The Position

Interactive Strategies is seeking a Senior Digital Marketing Manager to lead strategic, multi-channel digital marketing campaigns for professional associations, B2B organizations, and potentially nonprofit clients. The role works across a portfolio of clients to develop and execute integrated digital marketing strategies that support goals such as membership growth and retention, event participation, product sales, lead generation, and audience engagement. The manager leads campaigns from planning through execution, measurement, and optimization, and collaborates with strategists, designers, content creators, advertising specialists, analysts, and web teams. The position reports to the Associate Director, Associations and B2B. It may be fully remote or hybrid at the Washington, DC office.

Requirements

Bachelor’s or Master’s degree in a related field.
5–8+ years of digital marketing experience; agency experience is a plus but not required.
Experience creating conversion-driven strategies and campaigns that map marketing activities to stages in the user journey or funnel.
Strong understanding of digital advertising channels and how they work together and with other digital channels to meet goals and conversion objectives.
Strong analytical skills and data-driven thinking.
Experience with reporting analysis and website analytics tools such as Google Analytics and Google Tag Manager.
Experience conducting digital marketing audits, providing detailed analysis, and developing strategies based on data findings.
Current knowledge of digital marketing trends and best practices.

Nice To Haves

Experience working with professional associations, membership organizations, or B2B brands.
Agency experience.

Responsibilities

Develop integrated digital marketing strategies for association and B2B clients, supporting membership acquisition and retention, event registrations, product sales, lead generation, and audience engagement.
Lead multi-channel campaigns from strategy and planning through execution, measurement, and optimization across email, digital advertising, organic social, and websites.
Develop membership marketing strategies to attract prospective members, increase engagement, support renewals, and improve the member journey.
Support event and product marketing campaigns that drive registrations for conferences, webinars, and other events, as well as sales of educational programs, publications, and association products and services.
Collaborate with the digital advertising team to develop and optimize paid search, paid social, programmatic, and other advertising campaigns.
Work with creative, content, and web teams on campaign concepts, messaging, landing pages, and digital experiences.
Build client relationships through proactive communication, recommendations, project management, and understanding of client objectives.
Analyze campaign performance and audience behavior, measure results, and recommend improvements to marketing effectiveness and return on investment.
Conduct digital marketing audits and assessments, establish benchmarks, identify opportunities, and develop actionable strategies.
Identify testing and optimization opportunities across messaging, audience targeting, creative, conversion funnels, and user experiences.
Stay current with digital marketing practices, technologies, and trends, and share relevant recommendations with clients and internal teams.
Contribute to the marketing practice by sharing expertise, supporting new business opportunities, and mentoring team members.

Benefits

Company-sponsored health, vision, and dental insurance.
Pre-tax Flexible Spending Account (FSA).
Profit sharing.
Four weeks of vacation/sick time from day one, increasing to five or more weeks at year three.
Company-paid short-term and long-term disability.
Company-paid life and AD&D insurance.
Eleven paid holidays.
401(k) with company match.
New business referral bonus.
Professional development opportunities.
Flexible work schedule.
Pre-tax DC Metro SmartBenefits.