Senior Manager, Digital and Web Marketing

Gallo•New York City, NY

5d•Hybrid

About The Position

GALLO is seeking a Senior Manager, Web & Digital Marketing to lead strategies that shape how consumers discover, engage with, and experience its brands across digital channels. The role connects websites, email and SMS, SEO, CRM, paid-media landing pages, and emerging AI-driven search to create consumer journeys that support brand growth and business results. The Senior Manager serves as a digital marketing subject matter expert, using data to guide A/B testing, conversion-rate optimization, audience segmentation, analytics, and personalized marketing programs. The role advances Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and partners with brand, MarTech, social, creative, data and insights, PR, paid media, and external agencies to develop integrated strategies and improve the consumer experience. The position also helps shape the digital marketing organization by evolving operating models, assessing readiness for emerging capabilities, and managing resources through Agile/Scrum practices. As a people leader, the Senior Manager coaches and develops talent, promotes thoughtful use of AI tools, establishes scalable best practices, and fosters innovation, collaboration, and continuous learning. The role is based in New York City and requires three days per week onsite, with occasional telecommuting.

Requirements

One of the following education and experience combinations: bachelor's degree plus 8 years of digital and/or e-commerce experience with increasing responsibility; master's degree plus 6 years of such experience; or high school diploma or state-issued equivalency certificate plus 12 years of such experience.
Supervisory or managerial experience.
Strong knowledge of contemporary digital media, including websites, search, social, content marketing, video, mobile, and CRM strategy.
Intermediate proficiency in Microsoft Word and Microsoft Excel.
Proficiency with digital platforms and tools, including web content management systems, CRM/ESP systems, web analytics tools, and project management tools.
Strong project management skills and ability to partner effectively cross-functionally.
Working knowledge of Agile/Scrum and other project/resource management approaches, such as Waterfall and Kanban, and ability to select approaches suited to team and business needs.
Demonstrated ability to use AI tools to improve operational efficiency, accelerate speed to market, and support ideation and collaboration.
Strong analytical skills.
Ability to travel by air and automobile up to 25% of the time.
Ability to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events up to 5% of the time, with or without reasonable accommodation; this may be in addition to other travel requirements.
Must be 18 years or older.
Must be willing and able to be based in New York City, New York, with three days per week onsite.

Nice To Haves

Four years of specific experience in contemporary digital media, including websites, search, social, content marketing, video, mobile, and CRM strategy.
Deep understanding of paid media's role in cross-channel digital strategies and in ensuring a unified consumer journey.
Experience developing end-to-end customer journeys and designing automated marketing programs leveraging CRM data.
Expertise managing website strategy to optimize for emerging AI and generative search changes while maintaining organic visibility and user experience.
Expertise in Answer Engine Optimization (AEO) and generative/AI search strategy.

Responsibilities

Lead digital strategies across websites, email and SMS, SEO, CRM, paid-media landing pages, and emerging AI-driven search.
Develop connected consumer journeys that support brand growth and business results.
Lead A/B testing, conversion-rate optimization, audience segmentation, analytics, and personalized marketing programs.
Advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Partner with brand, MarTech, social, creative, data and insights, PR, paid media, and external agencies on integrated strategies and consumer experience improvements.
Evolve operating models and assess readiness for emerging digital marketing capabilities.
Manage resources using Agile/Scrum practices and other appropriate project and resource management approaches.
Coach and develop talent, champion thoughtful use of AI tools, and establish scalable best practices.
Promote innovation, collaboration, and continuous learning.