Web & Digital Content Manager
About The Position
CFMA is hiring a Web & Digital Content Manager to own cfma.org and the member experience across the organization’s website and email channels. The role focuses on organizing, connecting, and surfacing CFMA’s existing articles, courses, webinars, podcasts, and more than 600 videos, while keeping the website running smoothly and supporting staff and chapter administrators who publish on the main site and microsites. The manager will apply user experience, accessibility, content strategy, SEO, email marketing, analytics, and content governance practices to improve how members find and use CFMA resources. The position also serves as the business owner for website connections to the AMS, store, learning and event platforms, and HubSpot; coordinates requirements and fixes with vendors and IT; tests updates and member flows; and trains internal publishers. The position is based in Princeton, New Jersey, with a hybrid work arrangement and full-time exempt status. It reports to the Director of Communications and works closely with the VP, Content, Marketing & Brand, as well as Education, Membership, Events, and Chapter Relations staff and outside vendors. The role involves extended computer use, occasional travel, and occasional evening work for launches or urgent site issues.
Requirements
- Bachelor’s degree in communications, marketing, information science, or a related field, or equivalent experience.
- 3–5 years managing websites and digital content in a professional setting.
- Hands-on CMS experience, including page building, navigation, and user/permission management.
- Working knowledge of HTML and CSS.
- Experience managing an email marketing or automation program, including campaign performance monitoring and list, segment, and deliverability administration.
- Experience with Google Analytics (GA4) and SEO fundamentals, including metadata, internal linking, and Search Console.
- Experience with quality assurance/user testing and working with vendors.
- Strong writing, editing, and organizational skills.
Nice To Haves
- Hands-on HubSpot experience or certifications, such as Email Marketing or Marketing Hub.
- Experience with an AMS or CRM, including Salesforce-based platforms such as Fonteva or Nimble AMS, or iMIS, YourMembership, or NetForum; or experience with an LMS/event platform integration.
- Experience building taxonomies, content hubs, or learning pathways.
- Basic JavaScript and familiarity with WCAG accessibility standards.
- Project management experience, including planning timelines and coordinating across teams and vendors; comfort using monday.com or similar tools.
- Comfort using AI tools for everyday work such as drafting, QA, research, or data cleanup.
- Association, nonprofit, or professional-education experience; familiarity with CPE-eligible education.
Responsibilities
- Own cfma.org day to day, keeping pages, navigation, and content accurate, accessible, and on-brand.
- Shape the website around members’ goals so they can find relevant content, education, and resources quickly.
- Apply UX and accessibility best practices, including WCAG, to page layouts, forms, and member paths.
- Implement CFMA’s content strategy across the website and connect articles, education, podcasts, and video with clear next steps for members.
- Develop and maintain tagging, taxonomy, and naming standards to keep content organized and discoverable.
- Own on-page SEO and conduct a regular content governance cycle to review, update, and retire content.
- Partner with Education, Publications, and other teams to bring content to the web consistently and repeatably.
- Monitor email and digital campaign performance, including delivery, open, and click rates; flag deliverability issues and underperforming sends for review.
- Serve as business owner for website connections to the AMS, store, learning and event platforms, and HubSpot; document requirements and prioritize fixes with vendors and IT.
- Manage day-to-day relationships with website, CMS, and related platform vendors.
- Test new pages, releases, and key member flows, including registration, purchase, and recording access; conduct user acceptance testing for vendor updates.
- Track and report website, search, and email performance, using data to identify what to improve, combine, or retire.
- Train and support staff and chapter administrators who publish content, and maintain publishing guidelines and the web style guide.
- Manage web requests, bugs, and projects in monday.com.
- Keep up with web, SEO, email, and accessibility practices, document processes, and recommend improvements that benefit members.
Benefits
- Eligible for an annual performance-based bonus.
- Mission-driven work supporting a nationwide professional community.
- Collaborative, supportive team culture.
- Robust benefits package.
- Medical, dental, and vision insurance.
- 401(k) with 5% employer match.
- Life and AD&D coverage at 2x salary, up to $250,000.
- Short-term and long-term disability.
- PTO up to 20 days annually plus paid holidays.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
