Digital Content Manager

US WORLD OF WONDER - IRON MOUNTAINS, NUNA, JOIE, CST • Caernarvon Township, PA

3d • Onsite

About The Position

The Digital Content Manager leads Joie’s global digital content ecosystem across social media, websites, and email, ensuring a consistent, high-quality brand experience across markets. The role owns global content strategy, planning, and governance and connects the global brand with regional marketing teams and e-Commerce partners. Content should be scalable, locally adaptable, and aligned with business priorities.

As a strategic leader and people manager, the Digital Content Manager sets standards, develops efficient and repeatable processes, and leads a global digital content team to deliver measurable impact. The position oversees organic social strategy and execution, website content across EMEA, LATAM, and APAC, and collaboration with the EU ecommerce team on email initiatives. It also establishes platform workflows and governance, tracks and reports KPIs, and provides actionable insights to global marketing leadership.

The role is based at Joie’s Morgantown Office in Morgantown, Pennsylvania. Occasional extended hours, including nights and weekends, and domestic and international travel of up to 10% may be required.

Requirements

• Five to eight years of experience in digital content, social media, or digital marketing roles.
• Experience operating in global or multi-market environments.
• Proven people leadership experience, including direct management and development of team members.
• Strong understanding of content strategy across social, web, and email.
• Experience managing digital platforms and content workflows.
• Fluent in English.
• Strong organizational and project coordination skills, including timeline management, task tracking, and documentation.
• Ability to manage multiple deadlines and maintain accuracy across calendars, trackers, checklists, and recurring deliverables.
• Strong writing, proofreading, and attention to detail, with the ability to align content with brand tone and voice.
• Ability to proof and validate campaign details, including links, asset versions, formatting, and tracking elements, before launch.
• Effective communication and collaboration skills, including working with internal teams and external partners.
• Strong knowledge of digital marketing performance metrics across social, email, SMS, and affiliate channels.
• Ability to interpret performance data and translate metrics into clear summaries, action items, and next steps.
• Ability to manage shifting priorities in a fast-paced environment.
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, Teams, and Word.
• Proficiency with Facebook, Instagram, YouTube, and TikTok.
• Proficiency with social media management tools such as Emplifi, Hootsuite, or Sprout.
• Proficiency with Meta Business Manager / Ads Manager.
• Proficiency with Google Analytics and social platform reporting tools.
• Proficiency with Canva and Adobe Creative Suite for basic editing, formatting, and social content support.
• Ability to obtain a valid passport.
• Currently authorized to work in the United States on a full-time basis.

Nice To Haves

• Fluency in German is strongly preferred.
• Bachelor’s degree in marketing, communications, or a related field, or equivalent combination of training and experience; the degree is preferred.
• Experience with project management software; Wrike or Asana preferred.
• Familiarity with new digital platforms, tools, and workflows, and ability to learn and adapt quickly.

Responsibilities

• Own Joie’s global digital content strategy across social, web, and email channels.
• Build, maintain, and govern an integrated global content calendar across digital channels.
• Lead cross-functional planning with regional marketing teams and ecommerce partners for product launches, campaigns, and commercial moments.
• Balance global brand consistency and priorities with regional market needs and localization.
• Own and evolve global organic social media strategy across Instagram, Facebook, TikTok, YouTube, and emerging platforms.
• Oversee global social content planning and execution in alignment with the global content calendar.
• Manage, coach, and develop the Social Media Manager, including goal setting, performance management, and capability development.
• Ensure social content can be scaled and localized across subsidiaries and distributor markets.
• Partner with PR and customer service teams to establish community management standards and escalation protocols.
• Oversee global brand content on Joie websites across EMEA, LATAM, and APAC, working with regional teams, IT, and eCommerce.
• Manage and develop the Website Coordinator, setting priorities, workflows, and quality standards.
• Ensure website content aligns with global brand storytelling, campaign priorities, commercial objectives, and content timing.
• Optimize website content to communicate product features, merchandise the range, and support consumer decision-making.
• Partner with the EU ecommerce team on global and regional email marketing initiatives.
• Align email content with campaign strategy and the global content calendar; review and approve email content and design for brand consistency.
• Own digital content and social media platforms, including tools such as Hootsuite.
• Establish scalable workflows, governance models, and onboarding processes for regional teams.
• Evaluate and implement tools to improve content planning, execution, and reporting.
• Lead, coach, and develop a small global digital content team.
• Define, track, and report digital content KPIs tied to brand and commercial outcomes.
• Deliver actionable insights to global marketing leadership and contribute to long-term planning for content scalability, channel evolution, and capability building.
• Perform other duties as assigned.

Benefits

• Medical and prescription plan with $0 copay and $0 deductible.
• Dental insurance.
• Life insurance.
• 401(k) with a 6% employer match.
• Paid holidays, vacation, and sick time.
• Gym facilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager