Web Content Manager

OLIVER Agency • Philadelphia, PA

20h • Hybrid

About The Position

The Web Content Manager is the hands-on specialist responsible for web content across the client’s sites. The role turns business and content requirements into clear, engaging pages by working directly in the CMS and Figma, independently handling routine updates without development support. The manager partners with UX/UI, development, marketing, and business stakeholders, and identifies opportunities to improve components, templates, processes, and page experiences.

The role is accountable for website quality, governance, consistency, and content lifecycle management. It also uses performance and content data to recommend improvements, coordinates updates and releases across sites and stakeholders, and promotes good practice among colleagues. Advanced use of generative AI tools and agentic thinking are expected to improve content workflows and efficiency, with rigorous human oversight of anything published.

Requirements

• Strong hands-on skills in an enterprise CMS, including the ability to build and QA pages independently.
• Expert proficiency in Figma and experience working with component-based design systems.
• Solid understanding of UX/UI and responsive design principles.
• Working knowledge of SEO, accessibility, and web content best practices.
• Strong attention to detail and ability to manage multiple priorities and stakeholders.
• Clear, collaborative communication with design, development, marketing, and client teams.
• Proactive approach to improving pages, components, and processes.
• Advanced use of generative AI tools relevant to web content, such as drafting, metadata, alt text, and QA support.
• Experience designing AI-assisted workflows for oneself and a team.
• Ability to show others how to use AI tools effectively.
• Ability to apply agentic thinking to complex, multi-step challenges.
• Strong understanding of AI capabilities and limitations, with rigorous human oversight of published content.

Responsibilities

• Build, edit, publish, and maintain webpages in the CMS using existing components and approved designs and content.
• Create page designs and layouts in Figma in accordance with the design system and component standards.
• Translate business and content requirements into intuitive, visually engaging pages.
• Manage day-to-day updates to copy, imagery, links, documents, metadata, and calls to action.
• Ensure pages meet UX/UI, accessibility, responsive design, SEO, and brand standards.
• Perform quality assurance across desktop, tablet, and mobile before publication.
• Recommend and shape improvements to components, templates, and page experiences.
• Work with UX/UI designers and developers to define new components or functionality when needed.
• Coordinate content updates and release schedules across multiple sites and stakeholders.
• Manage website governance, including content consistency, quality, and lifecycle management.
• Partner with client stakeholders to understand priorities, advise on timelines and effort, and flag risks early.
• Use performance and content data to recommend changes that improve client results.
• Use generative AI tools for tasks such as drafting, metadata, alt text, and QA support while maintaining human oversight.
• Design AI-assisted workflows for yourself and your team and help others use AI tools effectively.
• Apply agentic thinking to break complex, multi-step challenges, such as multi-site releases, into clear stages.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed