Marketing Manager/Web Developer

COORDINATED CARE ALLIANCE NY INC•Town of De Witt, NY

2d•$80,000 - $85,000•Onsite

About The Position

The Marketing Manager / Web Developer is a member of CCANY’s Marketing and Information Technology teams, combining digital marketing management with hands-on ownership of the WordPress websites and public-facing digital platforms supporting CCANY, ACA, and LIFEPlan. The role supports member, provider, community, and employee engagement through integrated communications and marketing initiatives while ensuring digital experiences are effective, accessible, secure, reliable, and aligned with organizational priorities. It manages digital communications, website content and functionality, search engine optimization, analytics, visual assets, and selected vendor relationships, and develops and maintains custom WordPress functionality, integrations, APIs, and technical documentation. The role partners with IT on security, privacy, accessibility, incident response, audit support, change management, vendor governance, risk management, and business continuity. The position coordinates cross-department marketing intake, planning, campaigns, communications, and reporting; manages editorial calendars and visual assets; and collaborates with departments and the Marketing Communications team on audience-appropriate, person-centered communications. It owns day-to-day development, administration, maintenance, and improvement of the organization’s WordPress websites, including custom themes, plugins, integrations, APIs, and backend functionality. It also manages website content and production, technical SEO, analytics, performance monitoring, troubleshooting, documentation, and release processes. The employee follows applicable security, privacy, accessibility, change-management, configuration-management, documentation, and separation-of-duties controls. Marketing provides direction on brand, audiences, messaging, content, campaigns, user experience, and marketing priorities; IT provides functional oversight for architecture, security, privacy, hosting, identity, access, integrations, environments, change controls, configuration management, and production deployment. The employee communicates priorities, dependencies, risks, and resource needs to both functions and follows the applicable approval path before production changes. Material-risk decisions and priority conflicts are escalated jointly to the Vice President of Marketing Communications and designated IT leadership. There are no supervisory responsibilities, though the role may coordinate vendors, consultants, and cross-functional contributors. A bachelor’s degree in a relevant field and at least five years of professional experience in marketing, communications, digital experience, web development, or a closely related field are required. At least three years of professional WordPress backend development experience is also required, along with the specified development, integration, security, SEO, analytics, and project experience. An equivalent combination of relevant education, professional training, and experience may be considered in accordance with CCANY policy. Travel of 10% is required. The employee must have a valid driver’s license from New York or a contiguous state, or sufficient access to public transportation to attend community and office meetings. Occasional response to time-sensitive website, email, security, or production issues outside regular business hours may be needed, in coordination with management and established incident procedures.

Requirements

Bachelor’s degree in marketing, communications, business, computer science, web development, information systems, or a related field; an equivalent combination of relevant education, professional training, and experience may be considered in accordance with CCANY policy.
At least five years of professional experience in marketing, communications, digital experience, web development, or a closely related field.
At least three years of professional WordPress backend development experience.
Demonstrated experience developing and maintaining custom WordPress plugins, integrations, APIs, and backend functionality.
Experience with Git/source control and structured development, testing, staging, and production workflows.
Experience with secure coding, application security testing, code review, dependency management, vulnerability scanning, and remediation.
Experience integrating WordPress with third-party APIs, SMTP/email services, identity providers, and enterprise systems.
Experience troubleshooting WordPress, PHP, databases, APIs, email delivery, authentication, hosting, and performance issues.
Experience managing website content, SEO, digital analytics, creative assets, and multi-stakeholder projects.
Strong proficiency in WordPress architecture, PHP, MySQL, JavaScript, REST APIs, HTML, and CSS.
Ability to develop and maintain custom WordPress plugins, integrations, APIs, and backend functionality.
Working knowledge of Git/source control, structured development lifecycles, and development, test, staging, and production environments.
Strong understanding of secure coding, application security, vulnerability remediation, authentication, least privilege, dependency management, and data protection.
Understanding of privacy, data-handling, and digital-accessibility responsibilities involving PHI, PII, and other sensitive information in a regulated environment.
Knowledge of audit-ready documentation, incident response, risk management, change control, and vendor governance.
Ability to follow formal change-management, configuration-management, documentation, and separation-of-duties controls.
Strong analytical, troubleshooting, documentation, and communication skills, including the ability to explain technical issues to nontechnical stakeholders.
Demonstrated project management, organization, prioritization, decision-making, collaboration, time management, and customer service skills.
Ability to balance marketing priorities and technical requirements, manage multiple projects, work independently, and collaborate effectively across disciplines.
Commitment to accessibility, inclusive communication, person-centered practices, professional integrity, and service to people with I/DD and their families.
Excellent verbal, written, listening, questioning, and interpersonal communication skills.
Travel of 10% is required.
Absolute sense of integrity and personal commitment to serving people with I/DD and their families.
Ability to work autonomously and demonstrate professionalism, respect, and ability to work in a team environment.
Must possess a valid driver’s license from New York or a contiguous state, or have the ability to use sufficient public transportation to attend meetings in the community and office as needed.
May occasionally need to respond to time-sensitive website, email, security, or production issues outside regular business hours, in coordination with management and established incident procedures.

Nice To Haves

Experience in the IDD, healthcare, human services, nonprofit, or another regulated environment.
Digital marketing, analytics, accessibility, WordPress, web development, cybersecurity, or project-management certifications.

Responsibilities

Coordinate cross-department marketing intake, prioritization, planning, execution, and reporting in support of organizational objectives, brand awareness, and Care Coordination services.
Manage integrated marketing campaigns and projects from concept through completion, including timelines, deliverables, stakeholder communications, approvals, and vendor coordination.
Partner with Human Resources, Outreach, Provider Relations, Care Management, Information Technology, and other departments on communications and marketing needs.
Collaborate with the Marketing Communications team on ideas and strategies, member stories, and consistent, person-centered communications for varied audiences.
Manage the editorial calendar for web, social media, and other digital communications.
Coordinate and create visual content for websites, social media, presentations, print materials, and department requests; participate directly in content creation as needed.
Collaborate in organizing photography, video, and other visual assets.
Support cross-departmental teams in hosting and managing virtual conferences and meetings.
Support consistent application of organizational brand standards and serve as a company representative as assigned.
Own day-to-day development, administration, maintenance, and continuous improvement of WordPress websites and related digital properties supporting CCANY, ACA, and LIFEPlan.
Test, deploy, and maintain custom WordPress themes, plugins, integrations, REST API connections, and backend functionality.
Translate marketing, content, operational, and technical requirements into responsive, user-centered, maintainable web solutions.
Integrate WordPress with third-party APIs, SMTP and email services, identity providers, analytics platforms, forms, and other enterprise systems in partnership with IT.
Manage website content and page production, considering information architecture, design consistency, mobile responsiveness, accessibility, performance, and usability.
Use Git/source control and structured development, testing, staging, and production environments to maintain code quality, traceability, and reliable releases.
Troubleshoot WordPress, PHP, database, API, email, authentication, hosting, performance, and integration issues; coordinate escalation with IT and external vendors when needed.
Monitor platform health, plugins, themes, dependencies, certificates, forms, integrations, and scheduled processes; identify and resolve issues before they affect users.
Maintain technical documentation and inventories for applications, code repositories, integrations, dependencies, data flows, deployments, support contacts, risks, websites, domains, certificates, plugins, themes, APIs, forms, and integrations.
Follow approved testing, change, approval, rollback, and deployment processes.
Develop and implement SEO strategies; conduct keyword research and apply SEO best practices to website content and technical elements.
Monitor organic search performance, website traffic, rankings, engagement, and conversions using approved analytics and search-performance tools.
Conduct technical SEO reviews and address crawl errors, indexing issues, broken links, redirects, duplicate content, mobile usability, page performance, and other search and user-experience factors.
Maintain XML sitemaps, robots.txt files, structured data, canonical tags, redirects, and other technical elements supporting appropriate search-engine crawling and indexing.
Protect organic search performance during redesigns, migrations, domain changes, and significant content updates through redirect planning, testing, monitoring, and remediation.
Prepare regular reports and recommendations on organic search performance, content opportunities, technical improvements, and emerging SEO practices.
Apply secure coding practices and support web application security, authentication, authorization, least privilege, data protection, logging, and vulnerability remediation.
Participate in application security testing, code review, dependency management, patching, and vulnerability scanning; document findings and remediation actions.
Protect PHI, PII, confidential organizational information, and other sensitive data in accordance with CCANY policies and applicable requirements.
Follow formal change-management and configuration-management processes, including required documentation, risk assessment, testing evidence, approvals, implementation and rollback plans, release communications, post-deployment validation, and separation of duties.
Partner with IT on environment access, backups, disaster recovery, hosting, incident response, security controls, business continuity, vendor risk, and production support.
Maintain confidentiality and promptly report suspected security, privacy, or operational incidents through established channels.
Complete role-based security, privacy, accessibility, secure-development, and incident-response training; use approved access, authentication, and least-privilege practices.
Support incident reporting, evidence preservation, log review, remediation, corrective actions, and audit-ready records for access, changes, testing, vulnerabilities, approvals, and compliance activities.
Confirm required review and approval before publishing regulated or sensitive content; maintain consent and authorization for member stories, testimonials, photographs, and videos.
Ensure websites, forms, PDFs, videos, and digital communications meet CCANY accessibility requirements; support accessibility testing, documented remediation, and periodic review.
Route hosting, plugins, analytics, marketing tools, and integrations through security, privacy, vendor, and change reviews.
Participate in system risk reviews, backup validation, disaster recovery testing, website restoration, and emergency communications preparedness.
Manage digital analytics and reporting to measure website and campaign performance, identify audience insights, and recommend improvements.
Coordinate vendor communications, project deliverables, orders, and fulfillment activities related to marketing and digital-platform needs.
Travel as required and attend community and office meetings using a valid qualifying driver’s license or sufficient public transportation.
Occasionally respond to time-sensitive website, email, security, or production issues outside regular business hours, in coordination with management and established incident procedures.
Perform other duties and participate in projects as assigned.