Web Developer

SERAPHIC GROUP INC•Charlottesville, VA

5d•$50 - $85•Remote

About The Position

The Web Developer will build, maintain, and continuously improve the ION e-commerce website in support of brand growth and customer acquisition. The role focuses on developing and updating Shopify landing pages, executing A/B tests, and identifying opportunities to improve user experience and conversion across the digital storefront. It also maintains theme code and site performance standards and reports test outcomes to inform campaign and merchandising decisions. As part of the Marketing team, the Web Developer works under the direction of the Brand Director and partners with IT on security compliance measures. Success is demonstrated through defect-free landing pages, completed and documented A/B tests, measurable gains in conversion rate and site performance, and reliable campaign launch execution. Progress is observed by the Brand Director through site analytics and test records. The position is part-time, hourly, and remote in Virginia. Travel is not required.

Requirements

Effective communication.
Initiative.
Organization and time management.
Service-oriented approach.
Teamwork.
Integrity.
Accountability.
Adaptability.
Innovation.
Ability to work extended periods at a computer monitor with sustained visual focus and regular keyboard and mouse use.
Ability to manage concurrent deadlines tied to campaign and launch calendars.

Responsibilities

Build, update, and maintain Shopify landing pages for product launches, campaigns, and seasonal promotions.
Develop and maintain theme code using Liquid, HTML, CSS, and JavaScript to support site stability, responsiveness, and brand consistency.
Configure and manage Shopify functionality, including metafields, product and collection structures, navigation, and third-party applications.
Monitor site performance, mobile usability, and Core Web Vitals, and resolve issues that affect load speed or checkout completion.
Review the installed application stack and recommend consolidation or removal of duplicative or performance-degrading tools.
Coordinate with external agency and platform partners on work outside in-house capabilities, including SEO, hosting, and application support.
Test changes in a staging environment before publication and verify functionality after each release.
Identify user experience and conversion opportunities using funnel behavior, session recordings, and customer feedback.
Define testing hypotheses, prioritize by expected impact and effort, and maintain a documented testing roadmap.
Build and implement A/B and multivariate tests, including variant development, audience configuration, and quality assurance.
Ensure tests are statistically valid, properly scoped, and free of conflicting instrumentation.
Interpret test results and recommend improvements to page structure, copy, merchandising, and checkout flow.
Partner with design and content colleagues on page layout, product storytelling, and creative assets for testing.
Maintain analytics and tag management implementation in GA4 or an equivalent platform, including accurate events, conversions, and e-commerce tracking.
Produce regular reports on site performance, test outcomes, and conversion trends for the Brand Director and Marketing team.
Document site architecture, test history, and configuration changes to make work reproducible and transferable.
Present findings in plain language to colleagues without technical backgrounds.
Participate in marketing planning and advise on campaign feasibility, timelines, and technical requirements.
Support campaign launches with promotional page builds, discount configuration, and landing destinations for email and paid media.
Coordinate with Operations and Production to align product availability, inventory messaging, and site content.
Respond to urgent site issues, including after-hours escalation when a customer-facing function is affected.
Monitor Shopify platform updates and emerging e-commerce tools and recommend relevant adoption.