Web Marketing Coordinator

William Paterson University • Wayne, NJ

4d • $76,486 - $87,955

About The Position

The Web Marketing Coordinator supports William Paterson University’s strategic goals and branding by coordinating, planning, and implementing website design and maintenance functions to improve the University website’s appearance, usability, functionality, engagement, and overall effectiveness. The role also collaborates on digital content development across platforms and applies a broad, evolving range of AI-enabled tools, platforms, and workflows to strengthen content, user engagement, and website effectiveness.

As a member of the Marketing and Public Relations team, the coordinator maintains and improves the University website, with particular emphasis on pages that support student recruitment and retention. The position collaborates with campus partners, supports departmental website editors, reviews analytics, develops digital communications and publications, and helps oversee student website assistants. It also evaluates and applies AI tools to improve web design, content creation, coding, analytics, and workflow efficiency, while advising colleagues on responsible and appropriate use.

Requirements

• Bachelor’s degree from an accredited college or university in graphic design, digital media, communications, computer science, or another relevant field.
• At least three years of experience coordinating day-to-day website design, web editing, and maintenance for an education-related or comparable website, or for a large institution, corporation, nonprofit organization, or business.
• Proficiency in HTML, JavaScript, and CSS coding for front-end web design and development, and the ability to use AI tools safely and appropriately.
• Familiarity with a wide range of AI tools and platforms, sound judgment in applying them effectively and responsibly, and the ability to learn and adapt as these tools evolve.
• Proficiency in graphic design, layout, and image optimization for digital media.
• Strong experience with Adobe Creative Suite applications.
• Knowledge of video creation.
• Excellent interpersonal skills, a service orientation, and experience collaborating with faculty and staff or complex institutional teams at all levels.
• Ability to work independently on simultaneous projects in a fast-paced environment and collaborate with team members on shared projects, content, designs, and deadlines.
• Enthusiasm and curiosity about evolving technologies, AI and content creation tools, and digital design standards.
• Ability to manage collaborative student teams working on large web projects and a high volume of website maintenance tasks.

Nice To Haves

• One year of experience with an enterprise-level web content management system such as dotCMS, Drupal, or Joomla.
• Experience in a higher education setting.
• Knowledge of website analytics, with working knowledge of Google Analytics preferred.
• Higher education website experience is preferred.

Responsibilities

• Continuously update and strengthen the University website’s design, component parts, and architecture, emphasizing pages that support undergraduate and graduate recruitment and student retention.
• Collaborate with the Director of Web and Social Media Marketing to plan and implement website design initiatives, create pages aligned with University strategies and web best practices, and maintain and upgrade existing pages.
• Create and modify web pages using current standards and best practices in layout, design, and coding.
• Review website analytics to inform plans and initiatives.
• Support search engine optimization and AI-assisted search (SEO/AEO) goals and best practices.
• Consult and collaborate proactively and independently with faculty, academic and administrative leaders, and departmental web content editors.
• Train and support departmental web editors in the University website content management system.
• Monitor and manage website revision and update requests submitted through the University helpdesk system.
• Collaborate on recruiting and overseeing the student website assistant team.
• Collaborate on developing digital content, including videos, for the web, social media, and virtual events.
• Design and distribute targeted emails, texts, and other digital communications supporting student recruitment, retention, and campus communications.
• Collaborate on updating, designing, and distributing digital publications, and refreshing content on the University homepage and other key pages.
• Evaluate, adopt, and apply AI tools and platforms to improve web design, content creation, coding, analytics, and workflow efficiency; guide colleagues and campus partners in effective, responsible, and appropriate AI use.
• Represent the Department on committees.
• Perform other duties as assigned and appropriate to the position.

Benefits

• Competitive benefits, including health and dental insurance and retirement plans.
• Tuition support.
• Four-day summer workweek.
• Opportunities for internal promotion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level