Marketing Campaign and Web Coordinator

Swoop Airlines and Aviation

6d•$90,000 - $90,000

About The Position

Swoop is seeking an organized, data-driven, hands-on Campaign and Web Coordinator to join its Marketing Team. The role ensures campaigns launch on time, emails reach the right audiences, and performance reporting is accurate. It is suited to someone proficient in campaign operations, email marketing, and attribution tracking who wants to grow in marketing operations and lifecycle marketing. The position reports to the Marketing Campaign and Web Manager. Experience in AdTech is relevant to the role, and an understanding of the pharmaceutical industry is preferred.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
2 to 5 years of experience in marketing operations, digital marketing, email marketing, or web management.
Hands-on experience building and sending emails in an enterprise marketing automation platform, such as Salesforce Marketing Cloud, HubSpot, or Marketo.
Working knowledge of CRM and reporting tools.
Working knowledge of web analytics (GA4) and campaign tracking fundamentals, including UTMs, conversion tracking, and attribution basics.
Experience publishing and updating content in a CMS, such as WordPress or Webflow.
Strong attention to detail and a quality assurance mindset, with the ability to catch errors quickly.
Ability to manage multiple projects and deadlines in a fast-paced environment.

Nice To Haves

Experience in B2B, healthcare, advertising, or AdTech industries.
Understanding of the pharmaceutical industry.
Experience with Salesforce reports and dashboards.

Responsibilities

Create campaigns consistently and accurately, including audience segmentation, UTM parameters, tracking, and campaign naming conventions.
Manage campaign and email calendars, trackers, and assets.
Build, test, and deploy newsletters, automated journeys, campaign emails, and internal emails.
Perform quality assurance on rendering, links, personalization, and deliverability.
Create proofs and execute approval workflows before publication.
Maintain templates, audience lists, and suppression logic, including compliance requirements for unsubscribes and opt-outs.
Manage attribution tracking across marketing and sales.
Identify gaps in lead capture, form handling, and conversion paths.
Create regular, consolidated KPI reports for email, web, and campaign performance.
Build and maintain dashboards and reports for cross-functional teams, executive leadership, and stakeholders.
Support Swoop.com and NimbleRx.com web operations.
Contribute to web updates, troubleshoot issues, and document bugs.