Marketing Web Designer

Avoca•New York, NY

1d•$165,000 - $185,000•Onsite

About The Position

Avoca is hiring a Marketing Web Designer/Developer to own avoca.ai end-to-end, designing and building the pages, landing experiences, and campaign sites that shape how the company appears online. The role combines visual design and engineering, with responsibility for both Figma work and production code. The position reports directly to the Director of Brand and partners closely with the Creative Director, Creative Producer, Product Marketing, PMM, and Product. The role includes architecting Avoca’s marketing design system and codebase, maintaining parity between Figma and code, and shipping web experiences for product launches, industry conferences, customer stories, and campaigns. The designer will also lead web interaction and motion design, integrate film and motion into site experiences, and own analytics, experimentation, performance, accessibility, and SEO. This person will make technical decisions for the marketing stack, including the CMS, framework, hosting, asset pipeline, and deployment and preview workflow. This is a full-time, in-office role at Avoca’s NYC location. The expected base salary is $165,000–$185,000, with final compensation based on experience, skills, and qualifications. Total compensation includes base salary, bonus, equity, and benefits.

Requirements

4–7+ years of progressive experience as a hybrid marketing web designer/developer at a B2B SaaS company, agency, or in-house brand team.
A portfolio that includes marketing sites the candidate both designed and built, and that demonstrates shipped work.
Strong React and Next.js fluency.
Production experience with Tailwind, Vercel or Netlify, a headless CMS such as Sanity, Contentful, or Storyblok, and modern asset pipelines.
Strong Figma fluency, including design system thinking, component variants, auto-layout, and library management.
Hands-on interaction and motion design experience using Framer Motion, GSAP, Lottie, or similar, with portfolio evidence of craft beyond CSS transitions.
Strong understanding of marketing performance, including page speed, Core Web Vitals, A/B testing, basic SEO, accessibility, and conversion design.
Ability and comfort owning end-to-end web sprints from Figma to production deployment without intermediate handoffs and running multiple sites in parallel.
Willingness to work full-time in-office at the NYC location.

Nice To Haves

Framer or Webflow fluency for rapid prototyping.

Responsibilities

Own avoca.ai end-to-end, designing new pages in Figma, building them in code, and shipping them.
Build and maintain Avoca’s marketing component library and design system, ensuring parity between Figma and code.
Ship the Q4 product launch site, an industry conference microsite, and customer story film pages for top accounts.
Design and build conversion-focused landing pages for paid, SEO, and ABM campaigns; instrument, A/B test, and iterate based on data.
Lead web interaction and motion design, including hero animations, scroll-driven experiences, and the homepage live-performance counter; integrate film and motion into site experiences.
Partner with the Director of Brand on web brand expression and with Product Marketing on launch and campaign sites; work with PMM and Product on customer-facing announcements and microsites.
Instrument and ship analytics and A/B testing, and optimize page speed, Core Web Vitals, accessibility, and SEO.
Own technical decisions for the marketing stack, including CMS, framework, hosting, asset pipeline, and deploy/preview workflow.
Run end-to-end web sprints from Figma through production deployment and manage multiple sites in parallel.