Web Developer (Marketing)

eCommission•Austin, TX

About The Position

eCommission is hiring a hands-on Web Developer for its marketing team to own the day-to-day health and performance of the company website. The role builds and maintains pages, templates, tracking, and conversion improvements in a PHP and WordPress environment. It reports to the Chief Marketing Officer and collaborates with IT and development teams, operations, marketers, and outside agencies. The work is measured through monthly reporting and continuous improvement of website performance, campaign results, and lead data quality. The developer supports marketing campaigns, partner programs, events, and content by building pages and forms on deadline. The role also contributes to SEO, site reliability, accessibility, and compliance, working with legal and compliance on disclosures and state-specific language. Marketing automation workflows are owned by the Marketing Manager; this role ensures the website data feeding those workflows is accurate.

Requirements

At least 2 years of hands-on web development with PHP and WordPress; custom PHP or a similar CMS is acceptable.
Experience building and maintaining reusable page templates.
Comfort with version control, staging environments, and safely deploying changes to a live site.
Hands-on experience with Google Tag Manager and GA4, including implementing tracking on a live site.
Experience running A/B tests or conversion optimization on a live site, with results that can be discussed.
Working knowledge of HubSpot forms, tracking, and CRM data; basic concepts should already be familiar.
Experience working with or within a marketing team to build campaign-focused pages.
Must be authorized to work in the United States without current or future employer sponsorship; employment eligibility verification is required.

Nice To Haves

Strong front-end skills in HTML, CSS, and JavaScript, responsive design, and UX; 1 to 2 years is sufficient.
Technical SEO knowledge and a track record of SEO results.
HubSpot development experience, including HubL templates, Forms and CRM APIs, or a HubSpot developer certification.
Familiarity with AI visibility or generative engine optimization.
Experience with heatmap and session-recording tools such as Hotjar or Microsoft Clarity.
Experience in real estate, fintech, or another regulated industry.

Responsibilities

Code and maintain website pages hands-on in PHP and WordPress, including HTML, CSS, and JavaScript.
Create reusable templates for campaigns, landing pages, and content.
Maintain clean, consistent, version-controlled code and own the staging-to-production workflow, including cross-device and browser QA.
Own tracking setup, including Google Tag Manager, GA4, conversion tracking, call tracking, and paid-channel pixels.
Ensure forms, signups, and funnel steps are tracked accurately and attributed to their sources; regularly audit tracking and repair gaps.
Design, code, test, and maintain landing pages for paid media, partner programs, and email campaigns.
Set up and run ongoing A/B tests on headlines, forms, offers, and layouts, and document results.
Improve signup-funnel conversion using behavior data such as heatmaps and session recordings.
Install and maintain HubSpot tracking code in coordination with Google Tag Manager and cookie-consent requirements.
Build and embed HubSpot forms, CTAs, and pop-ups, using hidden fields to capture source, campaign, and page context.
Map website and signup data into HubSpot so leads have clean properties and reach the right place.
Contribute to organic search performance through on-page optimization, technical SEO, redirects, sitemaps, page speed, and Core Web Vitals.
Conduct periodic SEO audits and manage the resulting fixes through completion.
Improve the company’s visibility in AI-generated answers through structured content, schema markup, and FAQs.
Manage the CMS, keep the page inventory current, and monitor uptime, performance, and basic security.
Partner with IT on infrastructure, security, and deployments, and coordinate with outside developers or agencies as needed.
Work with legal and compliance to maintain accurate disclosures and state-specific language and progress the website toward WCAG accessibility standards.
Deliver monthly website performance reports on traffic, conversions, test results, and SEO, with recommendations.
Build pages and forms for product launches, partner co-marketing, events, and seasonal campaigns to meet marketing deadlines.