Web Marketing Program Manager (Contract)

Sia Experience•San Francisco, CA

1d•Hybrid

About The Position

Sia Experience’s Marketing Advisory team partners with clients to deliver marketing and customer experience solutions across strategy, go-to-market execution, experience design, performance measurement, and sustainable impact. The team serves clients in areas including technology, luxury, consumer goods, finance, and energy. The Web Marketing Program Manager will serve as a trusted partner to enterprise technology clients, orchestrating complex web programs spanning multiple initiatives, products, and stakeholder groups. The role works across marketing, product, design, engineering, analytics, and business teams to align priorities, drive execution, and advance strategic web objectives. By bringing clarity to priorities, dependencies, and opportunities, the manager helps clients improve planning, prioritization, execution, and optimization of web investments, with the goal of strengthening customer experiences and business outcomes. This is a W2 contract engagement, full-time at 40 hours per week through December 31, 2027. The schedule is Monday through Friday, 9:00 AM–5:00 PM PST. The role is hybrid, with West Coast location preferred. Compensation is $70–$85 per hour.

Requirements

5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles.
Proven experience managing complex, cross-functional web initiatives from planning through launch.
Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies.
Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention.
Demonstrated experience with landing page strategy; SEO fundamentals and optimization; content strategy and information architecture; user journeys and conversion best practices; website governance and operational processes; and web analytics and performance measurement.
Experience using data and insights to inform recommendations, prioritization decisions, and optimization opportunities.
Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation.
Experience collaborating with marketing, product marketing, design, engineering, analytics, legal, and brand teams.
Ability to navigate ambiguity independently, make recommendations, and drive initiatives to completion.
Bachelor’s degree required.
AI fluency across drafting, synthesis, and analysis, with the ability to think in terms of agents and automation, is expected from day one.
Applicants must not require now or in the future visa sponsorship from Sia for U.S. work authorization.

Nice To Haves

Experience in consulting, agency, or other fast-paced, highly matrixed environments.
Familiarity with SEO basics and how they integrate into web content workflows.
Consumer hardware, e-commerce, or devices web marketing background.
Experience with project management tools.
Content strategy experience, including educational guides, product exploration, or editorial calendars.
Agency coordination experience.

Responsibilities

Own intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website.
Drive projects independently from intake through launch, including creating project briefs, requirements, timelines, stakeholder communications, and launch plans.
Lead cross-functional teams spanning product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders.
Manage concurrent workstreams while balancing priorities, dependencies, and changing business needs.
Partner with the Consumer Marketing Web Lead on roadmap priorities, resourcing, tradeoffs, and strategic direction.
Identify risks, dependencies, and blockers early and proactively drive their resolution.
Identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and web program maturity.
Surface risks, gaps, inefficiencies, and opportunities, and recommend proposed solutions.
Conduct audits, analyses, and research to inform optimization opportunities and roadmap investments.
Drive process improvements that increase scalability, execution quality, and stakeholder experience.
Apply web best practices and strategic thinking to new initiatives and existing site experiences.
Establish and refine operational processes, documentation, and governance frameworks for a growing web program.
Translate marketing and business objectives into actionable web recommendations and project plans.
Evaluate requests based on business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health.
Contribute to roadmap planning and prioritization by identifying high-impact opportunities and recommending tradeoffs.
Ensure web initiatives support broader marketing goals and customer journey objectives.
Partner with stakeholders to define success metrics and measurement approaches.
Serve as the primary contact for assigned initiatives, maintaining alignment and momentum throughout the project lifecycle.
Consolidate feedback, facilitate decisions, and communicate recommendations, risks, dependencies, and progress clearly.
Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead as appropriate.
Lead recurring project communications, stakeholder reviews, and status updates; build relationships while navigating competing priorities and perspectives.
Use data and performance insights to inform recommendations, prioritization, and optimization.
Monitor KPIs, identify trends and areas for improvement, and partner with analytics stakeholders on reporting, measurement frameworks, and performance reviews.
Communicate performance outcomes, insights, and recommendations to stakeholders and leadership, translating data into actionable next steps and roadmap opportunities.
Use AI fluently for drafting, synthesis, and analysis, and apply agent-oriented thinking and automation.