Marketing Operations Manager

QAD

3d • Remote

About The Position

QAD is seeking a highly motivated, versatile Marketing Operations Manager to help ensure its marketing engine runs smoothly, efficiently, and at scale. This is a dynamic, fast-paced, high-volume role focused on marketing systems, data, and operational execution. The manager partners with demand generation, digital, content, and regional marketing teams and reports directly to the Sr. Director of Global Marketing Operations.

The role owns day-to-day marketing automation and campaign operations, reporting and analytics, marketing technology and infrastructure, and cross-functional enablement and project management. It supports global campaigns, product launches, and account-based marketing programs while improving processes, data quality, and marketing performance measurement. The position requires collaboration across marketing, sales operations, revenue operations, and IT, as well as a proactive approach to solving operational problems and enabling marketing success through technology and data.

Requirements

• 5–7+ years of experience in marketing operations, preferably in a fast-paced SaaS or B2B technology environment.
• Expert-level experience with Marketo and power-user experience in Salesforce.
• Deep understanding of the B2B marketing funnel, lead management, campaign attribution, and marketing analytics.
• Proficiency in reporting and dashboard tools within Salesforce and Marketo.
• Familiarity with Google Analytics, UTM tracking, and digital performance metrics.
• Strong project management skills and ability to manage multiple priorities in a fast-paced, high-volume environment.
• Excellent communication and collaboration skills with a service-oriented mindset.
• Strong analytical ability, attention to detail, and interest in continuous improvement and optimization.
• Self-starter with a can-do attitude, comfortable navigating ambiguity and taking initiative.
• Proactive mindset and passion for enabling marketing success through technology and data.
• Ability to connect strategy and execution through operational planning.
• Flexibility and resilience in a high-growth, evolving SaaS environment.
• Collaborative approach and willingness to contribute hands-on to team success.

Nice To Haves

• Marketo certification.
• Knowledge of LeanData, WordPress, Drift, and 6sense.
• Experience supporting global teams across time zones and cultures is strongly preferred.
• Knowledge of Clay and Claude.

Responsibilities

• Own day-to-day management and optimization of Marketo, including email campaigns, nurturing programs, lead lifecycle processing, automation infrastructure, and scoring models.
• Support campaign execution by ensuring accurate audience segmentation, quality assurance, testing, and performance tracking.
• Manage lead routing, enrichment, and data flows across marketing and sales systems, including Marketo, Salesforce, N.Rich, and ZoomInfo.
• Establish campaign operations best practices and documentation to promote global consistency and efficiency.
• Use AI proficiency and literacy to enhance marketing operations, including knowledge of Clay and Claude.
• Develop and maintain dashboards to measure marketing performance across channels, campaigns, and funnel stages.
• Partner with RevOps and SalesOps on attribution, lead-to-revenue tracking, and ROI measurement.
• Analyze data to identify trends, opportunities, and recommendations for marketing decisions.
• Support quarterly business reviews and board-level reporting with clear marketing performance insights.
• Serve as Marketo power user and system administrator; evaluate and manage integrations with platforms such as Salesforce, Eventbrite, N.Rich, and ZoomWebinar.
• Partner with IT on data privacy, compliance such as GDPR and CCPA, and system access protocols.
• Work with the Sr. Director of Global Marketing Operations on technology stack evaluations, vendor management, and implementation projects.
• Monitor and improve data hygiene, enrichment workflows, and marketing database health.
• Collaborate with global teams on regional marketing campaigns, product launches, and ABM programs.
• Train and onboard marketing team members on processes, operations, technology access, and enablement.
• Guide marketers on campaign setup, reporting, and operational best practices.
• Own project plans and timelines for key initiatives, ensuring deadlines and stakeholder alignment.
• Identify operational gaps and drive continuous improvement in marketing workflows.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed